Manthan Systems launches ARC reseller programme

Bangalore, India, – Manthan Systems, a provider of business intelligence (BI) and specialized IT services to the retail and consumer products industries, launched a reseller program for its flagship product ‘ARC’ - an integrated retail business intelligence solution. The ‘ARC Reseller Program’ is aimed at delivering greater value to the business intelligence needs of global retailers by establishing a reseller network to represent ARC in key markets.

Manthan aims to partner with organizations with a proven track record in reselling business intelligence solutions, retail-specific enterprise or point solutions to large retail or non-retail organizations, and organizations having strong experience in delivering consulting services to large retailers.

Speaking on the occasion, Atul Jalan, Managing Director and CEO, Manthan Systems said “ARC is a retail specific business intelligence solution with a great potential in the global marketplace. We are confident that the appointment of the resellers will help us deliver analytical solutions to a wider gamut of retail customers.”

Explaining ARC’s unique proposition for retailers, Anand Sri Ganesh, Director – Product Strategy & Marketing said, “ARC is a data warehouse and business intelligence suite that is specifically built for retail. Unlike horizontal solutions available in the BI market today, the product explicitly addresses the processes, practices and technology nuances of retail business analysis and retail data. ARC comprises an integrated stack of all the components that a retailer would need to deploy within their BI environment – an enterprise data warehouse, an ETL engine, a Hybrid OLAP model, reporting and analysis interfaces, and an application development environment to manage and customize the BI platform”.

Emphasizing on ARC’s strong demand and sales successes, Sam Murphy, Director – Sales & Client Relationships mentions, “ARC has won several marquee customers in only a few months of its market presence, and is now a recognized and trusted brand among retailers in North America and Europe. Having proven ARC’s value in the first year of its launch, we now aim to bring ARC to the larger retail market through a reseller network that is capable of selling enterprise solutions to global retailers. In the next 6 months we will appoint partners in our current geographic markets as well as new ones.”

Supporting the reasons behind ARC’s recent success, Ganesh said, “A combination of several factors like a superior product engineering that meets a retailer’s need better, a prime focus area [business intelligence] for retailers that is growing at around 42%, and an appropriate timing when around 52% of retailers are looking to revamp their BI systems, have contributed to ARC’s success”. Explaining how ARC meets a retailer’s BI needs better, Ganesh added, “Built on a retail data model that understands retail business, ARC has pre-defined analysis methods and algorithms that understand retail business usages and a data warehouse that is structured for high performance on terabytes of data”.

The ARC reseller program aims to bring value to both Manthan and its partners through a growth-focused strategy that leverages ARC's strong market demand. Citing an attractive proposition for resellers, Ganesh mentions, “We expect each of our reseller-partners to make over a million dollars in 2007 through ARC license sales commissions alone. Our product engineering focus, our comprehensive marketing program, our world class implementation & support that leverages an onsite-offshore model and an attractive commercial proposition ensures that our partners get the right level of sales empowerment and support”.



About Manthan Systems: Manthan’s mission is to create sustainable competitive advantage for global retailers and CPG majors by delivering analytics and business intelligence solutions, and in doing so, assume their ‘Chief Analytics Officer’ role. Manthan partners with Teradata, IBM, SAP, Oracle and Microsoft to bring a complete understanding of the eco-system needed to establish an enterprise-wide data warehousing and business intelligence environment. With operations across North America and Europe, Manthan has delivered solutions to Woolworth Germany, McDonald’s, Castorama, Haggar Clothing, Haggen Supermarkets and Pharmacy, Game Stores Group, Ecco Shoes, Prada, Daymon Worldwide, Advanced Retail, ReadyPac, Co-Resource Solutions, CTDA, Northern Group and Bally Shoes.

For more information, please visit www.arc-bi.com and www.manthansystems.com or mail partners@manthansystems.com