Shenoa & Company Creates Online Campaign: Diamond Solitaire Ring with Free iPod

New York, New York—Shenoa & Company have made Diamond Solitaire Rings and iPod's part of their expanding online presence in 2006 and will use this pairing to kick off 2007, with additional aggressive offers to get a larger cut of the multi billion dollar online jewelry industry.

Shenoa, VP of Online Marketing states "It's the wild west online, we are all fighting to establish dominance, customer acquisition, and market share" While 2006 was split between customer front end user experience and back end migration. 2007 will be much different according to Perun. “The foundation is now in place online and while we will continue to build and customize, 07 is clearly earmarked for increasing Brand and Market share.”

We have increased our depth of product and supplier relationships, all while enacting a competitive cost structure to scale our .com operation. Last quarter our traffic doubled while keeping our operating costs relatively flat. "On the web you have a cost affiliated with each visitor; you need to optimize that model" Web dominance is about out of the box thinking, and being ahead of the curve.

About Shenoa and Company:
Founded in 1980, SHENOA & CO. is one of the fastest growing online retailers of certified diamonds and fine jewelry. SHENOA & CO. Online is built on a simple idea: purchasing quality diamond jewelry does not have to be an expensive event. www.shenoadiamonds.com ________________________________________________________________________
© 2007 Shenoa & Company. All rights reserved.