CICAMA February Program Focuses On Psychographics: Their Implication on Values and How This Affects Purchasing Behavior

RIVERSIDE, Calif. – February’s CICAMA program will focus on psychographics and their implication on values, the way people think, their mindset and how this affects purchasing behavior. Our presenter is Josh Troesh, VP of Marketing and Business Development for Service Plus Credit Union in Riverside.

Troesh is also on the Faculty at Fullerton College where he teaches advertising, marketing, organizational development and other marketing-related classes.

The public and media are invited to join California Inland Counties of the American Marketing Association (CICAMA) chapter for its monthly program on Thursday, February 15th from 11:30 a.m. to 1:30 p.m. at the Victoria Club in Riverside. The cost to attend is $25 for members, $30 for first-time attendees, $40 for non-members and $15 for collegiates. The price includes lunch.

To RSVP to this event, please call (951) 274-7414 or email cicama@marketingpower.com. Please indicate your lunch preference of either a luncheon salad or deli sandwich. A 24-hour notice is required for cancellations.