Website Optimization Announces Information Foraging Theory Book Review

Website Optimization today announced it has review a new book titled Information Foraging Theory: Adaptive Interaction with Information by the father of the information foraging, Peter Pirolli. Website Optimization has an exclusive sneak preview that summarizes and reviews the book, gives tips on boosting information scent, and interviews the author Pirolli of the Palo Alto Research Center (PARC).

This landmark new book shows how information foraging theory can model and predict where we search and navigate on the Web. Pirolli challenges us with formulas, diagrams and bold insights to learn and adapt, or be left behind. In our world of information overload, knowing how people find their way and how we can help is critical. Designers who learn how to boost information scent will be rewarded with website success.

"The difference between Information Foraging Theory and Usability Gurus is that Pirolli predicts what we’ll do beforehand. Usability experts typically test users and analyze log files after the fact, and often give conflicting advice. Pirolli’s theory is grounded in behavioral psychology, and the inherent graph structure of the Web. Web developers can use his insights to design sites with high information scent and avoid costly redesigns,” said Andy King, President of Website Optimization.

Click here for Book Review: Information Foraging Theory by Website Optimization.

About Web Site Optimization:

Web Site Optimization, LLC provides web site optimization and search engine marketing services that "tune up" web sites for increased usability, conversion rates, traffic, and profitability. For more information about Website Optimization visit www.websiteoptimization.com

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