Convenience Key for Pet Products According to New Research

New York, February 8, 2007 — Time-crunched pet owners in all phases of life are increasingly looking at pooch products promising convenience, according to All Things Convenient: Product, Packaging and Consumer Trends in the Pet Food, Supplies and Travel Markets, a new report from market research firm Packaged Facts.

Products specifically designed to make pets more comfortable both at home and during travel are increasingly being produced. Simultaneously, pet owners are pampering their pets as they do themselves, picking products that the owners themselves identify with as comforting, time-saving, and otherwise easy to handle and use. The report finds that for pet supply shoppers, convenience is a major driver influencing purchasing behavior.

Conveniently organized into three chapters: Pet Food, with a particular focus on new packaging types and technologies (single-serve, pouch, resealable, easy-open, easy-carry, etc.); At-Home Assistance Products, such as self-cleaning litter boxes, automatic feeders, easy-entry ramps, automatic pet doors, and other non-food products and package types with special ergonomic and/or innovative convenience features; and On-the-Go Products, including portable kennels, vehicle and airplane safety devices, backpacks, strollers, portable feeding systems, and even calming supplements, the report is a thorough analysis of products and trends making life easier for pet owners and their pets.

“Marketers are certainly on board the convenience wagon as the number of new convenience product lines and SKUs launched each year has been steadily escalating since 2002,” notes Don Montuori, the publisher of Packaged Facts. “There is also a trend blending convenience with luxury that is reaching more than just the affluent market as the appeal of pet pampering reaches widely to all pet owner demographics and income levels.”

All Things Convenient provides a comprehensive look at the growing trend towards the manufacturing and selling of convenience in the pet products industry. The report examines new product and packaging trends, and looks at consumer trends and behaviors surrounding the purchasing of convenient pet products. Priced at $2,750, this report can be purchased directly from Packaged Facts by visiting: http://www.packagedfacts.com/Things-Convenient-Product-1219009. It is also available at MarketResearch.com.

About Packaged Facts
Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer industries, including consumer goods, food and beverage, and demographics. For more information visit www.PackagedFacts.com, or contact Tom Ehart at 240-747-3014, or tehart@marketresearch.com.