All Web Cafe launches victrex.mobi

February 2007 - (Berwyn, PA) All Web Cafe, an advanced Interactive Media Solutions Agency, has teamed with Victrex plc to develop and launch the high performance materials manufacturer’s .mobi website. All Web Cafe was tasked to deliver an ‘on-the-go’ version of its website designed specifically for PDA’s and handheld devices. As part of the Victrex’s strategy to continually innovate in all areas of the company, victrex.mobi is the first of its kind to hit the global materials market. VICTREX® PEEK, VICOTE® Coatings, along with company and application data is featured on the site.

“The introduction of Victrex.mobi is an innovative step for a materials company like Victrex and we applaud their foresight. The availability of mobi domains just became available a few months ago, and Victrex wanted to be one of the first companies in the world to have this type of offering. Users of mobi websites don’t have to worry about compatibility or bandwidth issues and, with the touch of a button, they can toggle around numbered pages, making navigation easy,” said Steve Williams, Creative Director / President at All Web Cafe, Victrex’s Interactive agency. “As the demand for online services intensifies, companies have to implement different and often sophisticated tactics to keep customers up-to-date. Mobi website technology is new and currently offers static sites that are simplistic in appearance such as sites were when the Internet first began.”

“As the world has become more mobile and we all spend more time away from our desks, we realize the importance of accessing data while on the move,” said Terri Jordan, Global Marketing Manager at Victrex. “With the launch of Victrex.mobi, we are giving designers and engineers instant access to important information while they are in the field.”

Victrex.mobi is a redesigned snapshot of the existing Victrex.com website which is available in English, Spanish, French, German, Italian, Japanese, Korean, Simplified and Traditional Chinese. Victrex.mobi is available in English, with a planned roll-out into other languages in the next month. Phase two includes the ability to download technical data, literature, seminars, and podcasts. In addition, Victrex trade show locations and Victrex location addresses will be tied to on-line mapping, giving users the ability to follow a map on the mobile device to the Victrex location.

“The launch of Victrex.mobi is another element of Victrex’s customer-first strategy,” says Jordan. “Customers in Asia and the US in particular identified a need to access information while they are in the field or on the road, where they are often only able to access the web through handheld devices, such as Blackberry’s, Treo’s and other PDA’s. Viewing and downloading information from a website can be difficult with handheld devices. With Victrex.mobi, users have simplified access to data no matter where they are in the world.”

About All Web Cafe

All Web Cafe is an award-winning interactive agency that provides creative marketing solutions that formidably fuse with emerging technologies including, Interactive Strategy Fresh Design, All Web Development, Online marketing, Search Engine Marketing and Optimization, User Management (CRM), and Measurement and Analytics.

Since 1999 All Web Cafe has made a commitment to continuously discover new technologies and leverage their capabilities in efforts to heighten our clients’ interactive marketing ROI. We call it interactive marketing progression. All Web Cafe’s clients range from startups to Fortune 500 companies and have developed strategic alliances with some of the largest advertising agencies in the world.
For further information, please visit allwebcafe.com or allwebcafe.mobi


About Victrex

Victrex plc is the leading manufacturer of high performance materials, including VICTREX® PEEK™ polymer and VICOTE™ Coatings. Victrex materials are some the highest quality materials in the world that offer an exceptional combination of properties to help processors and end users reach new levels of cost savings, performance, and differentiation.

Victrex’s materials are used in applications in a variety of markets such as the industrial, aerospace, automotive, electronics, food processing, and medical segments. Invibio®, Victrex’s biomaterials business, provides access to specialized products and services for medical device manufacturers.

The company is headquartered in the UK and has a joint venture with Mitsui Chemicals, Victrex-MC, Inc., in Japan. Victrex recently opened a new commercial and technical support facility, the Victrex Asia Innovation and Technology Center, in Shanghai to provide more prompt and hands-on service for regional customers. Victrex’s team of dedicated market development, sales, and technical professionals can be found working hand-in-hand with customers around the world assisting them with new application development and prototyping, product performance data and processing.

For more information, please visit victrex.com or victrex.mobi
VICTREX® is a registered trademark of Victrex Manufacturing Limited. VICOTE™, PEEK™ and PEEK-HT™ are trademarks of Victrex plc.


Contact information:

Stephen D. Williams
Creative Director and President, All Web Cafe, Inc.
swilliams@allwebcafe.com
http://www.allwebcafe.com/
allwebcafe.mobi

Debbie Groark
Global Marketing Communications Manager, Victrex ppl
dgroark@victrex.com
http://www.victrex.com/