The Karcher Group Achieves ClickTracks Analytics Certification

The Karcher Group, a Canton, Ohio-based Web development, marketing and hosting firm is pleased to announce that two members of its search engine optimization (SEO) team have attained the status of ClickTracks Analytics Certified Professionals.

ClickTracks, a leading web analytics software program, has earned praise among search engine marketers for its ease of use in amassing data such as visitor sessions, usability, keyword performance, and return on investment. ClickTracks is the winner of the 2006 Product of the Year Award from Small Business Technology Magazine and the 2005 ClickZ Marketing Excellence Award for Best Web Site Analytics Tool.

“Being able to measure success in the search engines is a vitally important - but often forgotten - part of search engine marketing,” said Geoff Karcher, president of The Karcher Group. “That’s why I’m excited to have an SEO staff in place that has mastered the complexities of ClickTracks and can translate that into strategies and recommendations for our clients.”

This certification also represents The Karcher Group’s commitment to and expansion of its search engine optimization business. “In this marketplace, it’s not enough just to have a web site; it has to drive traffic and be able to convert that traffic into sales. That’s where SEO comes in,” says Karcher.

Since 1999, The Karcher Group has worked with over 90 SEO clients, and since 2003, offered its own search engine marketing seminars as well as appeared and exhibited on the national conference circuit.

Craig Geis, senior analytics specialist, and Emily Regula, search engine optimization specialist, received their certification as ClickTracks Analytics Professionals after completing a training program consisting of an eight-module curriculum, certification prep course, and certification examination.

About The Karcher Group:
The Karcher Group provides web development services, ecommerce solutions, as well as advanced search engine marketing strategies to Web site owners. Located in Canton, Ohio, The Karcher Group combines design, talent and technology with extraordinary customer service. For more information, please call 1-800-301-0317 or visit www.thekarchergroup.com.