80 Million iTunes hostages freed by Podmaxx

NEW YORK, February 2007 saw another banner year for the
iTunes store but, many other online music retailers have sprung up in the
last year giving Apple some competition. Apple designed the iPod/iTunes
experience in a 'walled garden' format funneling users to their iTunes
store to buy their music and make it difficult to buy music elsewhere.
Podmaxx '07 offers a real solution to this problem enabling iPod owners to
buy music anywhere they like for the best price no matter how eclectic
their taste.

Not only can Podmaxx '07 buy iPod music anywhere, users can also copy
music and playlists from ANY iPod to their PC, create free ringtones from
any music file in their collection, transfer any DVD to their iPod, burn
music to CD directly from ANY iPod, turn their iPod into a portable hard
drive and backup all their valuable data, sync email and contacts
(including Outlook), view the latest news, weather, movie start times and
their locations … all with one application.

"We believe Podmaxx '07 fills a long list of demands from frustrated
iPod owners," says Bling Software Director Lyn Bell, publisher of Podmaxx
'07, Ring Factory and other successful PC utilities. "TV networks have
quickly agreed to offer new and Classic shows for the first time. Downloads
are great for new releases, but if users already have DVD movies they want
on their iPod, Podmaxx '07 will copy it perfectly every time."

Podmaxx '07 Key Features include:

* Shop for music at ANY online store
* Copy Music from ANY iPod
* Make any iPod song your ringtone
* Rips DVDs directly to your iPod
* Burn Audio CDs straight from any iPod
* Carry up to 150 hours of DVD Movies in Your Pocket
* Burn files to CD straight off their iPod
* Protect Music Collections from loss with full PC backup
* Carry News, Weather, Movie info
* Backup an entire PC

Quotes About Podmaxx:
From PCMag.com: "Podmaxx '07 gives users unimpeded synchronization with
Windows PCs."
From Krunker.com: "There's a new PC based software application designed
to sync music on your PC with the iPod — it's called Podmaxx '07 and it
takes iTunes capabilities a step further."

From eHomeUpgrade.com: "Podmaxx '07 works hand-in-hand with iTunes,
increasing the functionality of the iPod … without any hassles."

Ian Schlueter from Digital Lifesyle magazine (dlmag.com): "Podmaxx '07,
the latest in a growing list of 3rd party utilities for managing the iPod
on the PC, deftly offers ease and feature-sets that rival or exceed those
of its competitors."

Podmaxx '07 works hand-in-hand with iTunes, increasing the
functionality of the iPod and making iTunes work better for your needs.
Now, copying your music to and from any iPod is quick and simple. And now
it can convert your movie and video files. No other product can compare
with the advanced set of features that Podmaxx '07 offers.

iPod and iTunes are (R) trademarks for Apple Computers. Windows is a
(R) trademark for Microsoft. Podmaxx is a trademark of Bling Software
Limited.

Podmaxx '07 —is available at Circuit City, Fry's, Comp USA, Micro
Center and other major retailers or via download at http://www.podmaxx.com.
Podmaxx '07 carries a suggested retail price of $29.99. Software system
requirements are an Internet connection, Windows 98/ME/2000/XP.

Questions:
Press@Podmaxx.com