Auction Direct USA Appoints New Vice-President

Victor, NY: Auction Direct USA Used Vehicle Superstore, one of the largest and fastest growing Rochester NY used car dealerships, announced the hiring of Jay Sherman as the new Vice-President of eCommerce.

Jay Sherman is considered one of the pioneers of eCommerce in the automotive industry. He was selling cars on the internet in as early as 1996; having created the largest volume Ford Internet department in the country by 1999. Jay became the National Director of eCommerce for the Fortune 300 company Sonic Automotive (NYSE:SAH) in 2001, and served on their technology board. Prior to joining the Auction Direct USA team, Jay led the Training and Consulting division of automotive website and CRM provider The Cobalt Group. Jay is a Victor, NY native who returns after living in Charlotte, NC and Seattle, WA for the past 10 years. He lives with his wife Allison, two sons; Cort (4), Trenton (3), and daughter Nya (1).

"Especially considering the influx of generation Y into the market, the organization that can offer a superior online experience combined with a significant price advantage will be the clear leader. That is why Auction Direct USA and myself sought each other out." said Jay. "The majority of shoppers today use the Internet in their used car search, and price is a big part. If you mix world class technology with the lowest prices, you have something special to offer. The final piece of the puzzle is a unique and wonderful customer experience, which Auction Direct USA has perfected.”

“Jay will be instrumental in developing our new Customer Care Center. We’re aiming for unparalleled customer experiences – beginning with the initial online contact, our unique buying process and continuing with the long-term satisfaction of our superior used cars.” Said John Iannone, CEO of Auction Direct USA. “Improving the used car buying experience is a key priority and we’re clearly moving in the right direction with an incredible team of employees providing the lowest priced used cars in the market.”

Auction Direct USA is making it easier for Rochester NY used car shoppers to browse, shop and buy with their proven “Buy It Now” pricing – saving customers thousands below Kelley Blue Book values.

About Auction Direct USA Used Vehicle Superstore:

Founded in 2005, Auction Direct USA Used Vehicle Superstore is committed to revolutionizing and legitimizing the used car business. Guided by principles of trust and open information exchange, Auction Direct USA provides a truly unique and satisfying automobile purchase experience. The company currently employs over 45 people at its Victor, N.Y. location, with plans for national expansion.

For more information, please visit www.AuctionDirectUSA.com