Emetrics Summit 2007 Speakers Announced

London – Emetrics Summit today announced the speakers for London’s Emetrics Summit 2007 at the Hotel Russell on 29-30 March

www.emetrics.org. The Emetrics Summit is acknowledged as the premiere global event and executive forum for optimizing online marketing value. Thought-leaders, industry analysts, consultants, vendors and key members of the media identify and discuss the latest issues, insights and trends in online measurement and optimisation.

The speakers at this year’s Emetrics Summit will be:

Matthew Banks , Lloyds TSB
Matthew looks at the issues Lloyds TSB faced before turning to targeting, deciding where to target. How to get creative produced and tested, and integrating targeting results into your web metrics programme.

Geraldine Tosh, ipoints.co.uk
Geraldine will provide insight into the metrics and data marketing techniques used by ipoints to gain a bigger picture of Internet users. Geraldine will demonstrate how the key to success is using this insight to create tailored, dynamic content & data marketing.

Patricia Gildea, npower Ltd
npower recently launched an online acquisition facility for SME customers. Patricia outlines how to track behaviour, journey choices and attrition rates to understand customer attitudes and change the way you do business online.

Vincent Kermorgant, Nokia
Vincent presents a very practical approach on how to deploy an advanced web analytics implementation. Each step of the process is presented in the context while never losing the big picture.

Dan O’Sullivan – Website & Database Analyst – Boden
Drawing from Boden’s best practice Dan explains how measurable KPIs can be applied to search strategy in determining keyword success for this online retailer

Peter Simpson – Technology Archetict – Airmiles
How do you choose a tool to keep track of customer data when the focus is on flexibility? Peter will delve into that process, as well as the installation experience and the business insight that they now derive from its reports.


Jim Sterne, Chair of Emetrics Summit, said:

“I’m delighted that these acknowledged experts will be taking part in London to mark our 5th anniversary. This year promises to be the most exciting yet. Our speakers will tell you what you could and should be measuring and how to optimise online marketing value using real life examples. Delegates will learn how leading practitioners apply the tools and techniques to improve their online ROI .

About Jim Sterne, President of Target Marketing
Jim Sterne, producer of the annual Emetrics Summit, presented the world's first "Marketing on the Internet" seminar series in 1994. Today, Sterne is an internationally known speaker on electronic marketing and customer interaction. As a strategy consultant, Sterne focuses his twenty years in sales and marketing on measuring the value of a web site as a medium for creating and strengthening customer relationships. Sterne has written five books on Internet advertising, marketing and customer service including his most recent, "Web Metrics; Proven Methods for Measuring Web Site Success” (2002, John Wiley & Sons).

###

Contacts:
To register as an attendee or learn more about becoming a sponsor, visit www.emetrics.org or contact: Matt Finlay on +49 8153 908 9955


Media Contact:
Andy Brown
Reality PR
phone +44 (0) 208 663 6111
andy@realitypr.co.uk