Fred Abaroa joins WK Enterprises as CMO

South Portland, ME — WK Enterprises, a retail business in the restaurant industry focusing on opening and operating Costa Vida Fresh Mexican Grill (CV) franchises, today announced that market research veteran Fred Abaroa has joined the company as Chief Marketing Officer.

“With the surge in Fresh Mexican Grills in the United States it is important that our brand is recognized for superior food quality and unmatched customer service. It was important for us to bring someone on who could devote his entire efforts to accomplishing our marketing goals. Fred Abaroa was just the person. With Fred driving our marketing goals we feel confident that our brand will be recognized as a world class operation.” Dan Kenning COO.

Fred has over 20 years of management experience in the IT and market research field. He is currently working with the American Marketing Association Boston as their webmaster and has recently been nominated to become the vice president of online services. Fred started his career at MicroMed Technologies where his software became one of the first management systems allowed in the operating room.

As Senior Programmer for Ziff-Davis Market Intelligence, (Now Harte-Hanks) a leading provider of database products and services to the technology and telecommunications industries in North America, Europe and Latin America, he
Contributed to the development of Market Insight, one of the first PC based market intelligence applications. He was also one of the early adopters and human interface pioneer for windows based applications porting over mainframe based data and applications to CD-Rom for use on PC.

As Information Technologies Director for Digital Research, Inc. (DRI) a full-service marketing research firm providing clients with reliable primary research data and analysis, he worked on projects for such companies as Pepsi, ABC News, Philips Lighting, General Mills, Nabisco, State Of Maine, Georgia, Minnesota, Michigan, California and Wisconsin, Disney, Yahoo, Yamaha, Hilton Hotels, Oakhurst, Hannaford, Kraft Foods, Lego, BankNorth and Idexx. He joined DRI in its infancy and contributed to company growth from 3 to 26 employees. He pioneered the use of the internet for market research converting many traditional methods of data collection including conjoint analasys, frame by frame ad rating, brand studies, cover studies and shelf position studies. Fred received a patent for Web browser detection and default home page modification device and was instrumental in winning two EXPLOR Awards. He also developed and managed a family evaluation system to rate products in the home for Ziff-Davis and Disney Publishing.

“WK Enterprises is in the right place at the right time,” says Abaroa. “Statistics show people place a huge value on their time and greater emphasis exists to ensure their time is well managed without sacrificing food quality and taste. The Costa Vida brand fits that model perfectly.”

About WK Enterprises LLC

WK Enterprises (WK) is a retail business in the restaurant industry focusing on opening and operating Costa Vida Fresh Mexican Grill (CV) franchises. CV is a fast-casual restaurant founded in Utah that currently has ten locations in the state and new locations expanding in Arizona, Colorado, Idaho, Tennessee and California. Projections show 40 total chain-wide locations to be opened by year-end 2007. WK has taken this mouth-watering concept east into markets that do not have the same congestion of Mexican food found in the west.

For investment opportunities contact Dan Kenning 207-409-5600 or dan@costavidanewengland.net

Source: WK Enterprises LLC

CONTACT: Fred Abaroa, CMO, WK Enterprises, 207-604-0652, or fred@costavidanewengland.com


Web site: http://www.CostaVidaNewEngland.com/