Local Students and Ad Club Unveil Massive Campaign to Fight Hunger

RALEIGH, N.C. – The Ad Club of the Triangle announced it will unveil its 2007 public service announcement campaign for Inter-Faith Food Shuttle at a special event on February 15. The massive media campaign represents a powerful collaboration between the Triangle’s top creative professionals, local college students and media sponsors.

Jeff Robinson, Chairman of the Ad Club’s public service campaign, noted a sense of positive energy driving the campaign. “We are excited that the students from Campbell University have worked so hard to make this a big win for Inter-Faith Food Shuttle,” Robinson said. “They have a fresh perspective and a passion to fight hunger in our community. They are also gaining real world experience in their field of mass communications.”

Acting on their conviction that hunger is unacceptable, Inter-Faith Food Shuttle consists of volunteers of all faiths who are actively committed to alleviating hunger. Food Shuttle volunteers recover, prepare and distribute perishable food for people who are malnourished or experiencing homelessness in the Raleigh area.

“Hunger is everyone’s problem,” said Jill Bullard, Founder and President of the Food Shuttle. “We believe that food rescue is the natural next step in hunger relief.” Each year, Food Shuttle volunteers rescue approximately 5 million pounds of food from 220 donors such as hotels, restaurants and grocery stores.

The students’ goals are to increase awareness about local hunger and Inter-Faith Food Shuttle’s efforts, recruit volunteers and feed more hungry people in the greater Raleigh-Durham area. To achieve this, students are securing donated media space from television, radio, print and outdoor advertising providers.

The event will be hosted by The Matthews House at 317 W. Chatham Street in Cary. It features a reception from 5:30 p.m. to 6:30 p.m., followed by the campaign kick-off. Elected officials, media representatives and interested members of the public are encouraged to attend.

About the Partners

Inter-Faith Food Shuttle is a member of America’s Second Harvest, the nation’s food bank network. In addition to food rescue and distribution, it operates children’s programs and a comprehensive Culinary Job Training Program to help adults obtain jobs in the food service industry.

The Ad Club is the local chapter of the American Advertising Federation, a network of advertising and media professionals that promote and protect the wellbeing of advertising. Each year’s public service campaign contest attracts entries from local nonprofits competing for the prize. Previous winners include Triangle Impact and Wake County Literacy Council.

Contact: Jeff Robinson
Phone: (919) 363.7070
Email: jeff@cprpromotions.com

For more information, visit www.foodshuttle.org or contact Jeff Robinson at jeff@cprpromotions.com, 919-363-7070.

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