WAR WHICKERS FOR JOY OVER VIRBAC PR APPOINTMENT!

Seamless communications agency, Ware Anthony Rust (WAR) is grinning like a ‘Cambridge’ cat following its appointment to manage the PR account for Virbac Ltd, a leading firm in animal health, throughout 2007.

Specialising exclusively in the healthcare of both large and companion animals, Virbac Ltd is ranked among the top ten animal health companies in the UK. WAR is set to go the whole hog with a brief to promote a vast range of products spanning the companion animal, large animal and equine sectors.

PR activity will focus on key products such as Equimax and Eraquell (equine wormers), Backhome UK (electronic pet identification) and Virbamec (endectocides for cattle, pigs and sheep), among many others. The brief also contains activity surrounding Veterinary Practice Growth Programmes and compliance initiatives for vets to gain a better understanding of their customers.

The campaign, which kicks off immediately, will target veterinary media, farming media, targeted large and small animal media as well as consumer press.

Chris Taylor, Marketing Manager at Virbac Ltd, said: “We have previously worked with WAR to produce our quarterly newsletter, Check-Up, which is distributed to veterinary audiences. When looking for an agency to head up our PR activity for 2007 we were impressed with their professionalism and combined with previous healthcare experience and knowledge they were the natural choice!”

Kerris Macauley, Company Director and head of the PR pack at WAR said: “We are over the moon to be working with Virbac Ltd and the team is chomping-at-the-bit to begin activity. Watch this space!”


Note to newsdesk:
WAR provides a seamless communications service for a host of clients in B2C, B2B and healthcare sectors, bringing together talented and creative individuals with specific expertise in their own fields.

The agency disciplines of advertising, design, public relations, interactive and direct marketing are blended to give clients holistic, strategic and creative campaigns, or offered independently to suit client needs.

WAR works with international and national companies based across the UK and overseas including: Multiyork, Van Dal, Acushnet (Titleist, FootJoy and Cobra), Johnson & Johnson, Huntsman (Araldite), Corgi Toys, Corinthian, Sekonda, Plasti-kote, Linx Printing Technologies, Visa Europe, Zapf Creation, Stream Foods and Cambridgeshire Horizons.

For further information please contact Zoisa Buczacki, Becky Lamont or Amber Inman-Kent or Zoisa.Buczacki@war.uk.com.