SOAR Communications Hired as Agency of Record for Angling Masters International

SOAR Communications, Utah’s leading sports marketing communications agency, today announced that it has added Angling Masters International and AnglingMasters.com to its roster of sports, outdoor, athletics and recreation industry clientele.

“Soar Communications was the obvious choice for us as we began planning our public relations and communications goals for the upcoming year.” said Dave Abbott, co-founder of Angling Masters International. “As the only local agency with the outdoor industry experience and contacts relevant to our business, we are confident SOAR will help us broaden awareness of AnglingMasters.com.”

AnglingMasters.com is a social networking Web site for angling enthusiasts and industry members alike. Anglers create personalized Web-based profiles or “cabins” where they can post fishing stories, upload photos and manage their own list of fishing buddies. Industry retailers and organizations create Web-based “marinas” where they can sponsor derbies and events, host sponsorship links and increase customer reach by connecting with angling site members. Anglers enter fishing competitions hosted by AnglingMasters.com by entering their catches’ species, length and the area where caught. The submitted specs calibrate a special ranking, which can be used when entering competitions sponsored by the company.

“Angling Masters’ multi-species, algorithm-based ranking system has leveled the playing field for anglers everywhere,” said David Politis, Chief Executive Officer of SOAR Communications. “We are excited to join its team as it continues to bring anglers from across the country together for events, gear recommendations and a good old fashioned ‘I-caught-one-this-big’ story exchange.”

During the past three years, SOAR Communications has provided various communications services and tools for clients in a wide range of outdoor and recreation markets. Current clients include Interbike – producer of the largest bicycle industry tradeshow in North America; Slipstreamz – developer of the “Slip,” a set of unobtrusive wind and noise deflectors; Camp Chef – manufacturer of high-end cooking equipment for outdoor and indoor enthusiasts; and pro bono account, Bikes 4 Kids – a non-profit organization that provides bicycles for underprivileged Salt Lake City area children, among others.

About SOAR Communications
Utah-based SOAR Communications (www.soarcomm.com) is an innovative strategic marketing communications agency focused on the sports, outdoor, athletics and recreation sporting goods industries. A subsidiary of POLITIS, LLC, SOAR Communications was formed in 2004 and provides its clients with a variety of communications disciplines including advertising, collateral development, database-marketing, graphic/Web design, public/media relations, investor/financial/analyst relations and sales support programs.

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