Melberg Marketing Launches Small Business Mavericks

MINNEAPOLIS, MN – January 30, 2007 – Melberg Marketing, a leader in helping small- and mid-sized businesses understand and exploit blue-chip marketing tactics, today announced the launch of a separate brand, Small Business Mavericks, devoted solely to helping small business owners develop high-impact marketing campaigns on limited budgets and increase sales by marketing locally on the Internet.

“All great businesses start as small businesses, and many of today’s largest companies were originally designed to serve local markets and communities,” said Caroline Melberg, president and CEO. “Strangely enough, however, local business owners are vastly underserved by most of today’s Internet marketing gurus, who tend to focus instead on global opportunities and Internet-only businesses.”

Since the local market is usually most important to small businesses, Melberg explains, she created Small Business Mavericks to empower today’s entrepreneurs to more effectively use an online presence and Internet tools to attract hundreds of new local customers to brick-and-mortar businesses.

Headquartered at www.SmallBusinessMavericks.com, Melberg’s new venture offers products, articles, advice, and coaching that show small business owners how to understand and use Web site branding, email marketing, linking strategies, online advertising, web search optimization, podcasting, RSS, blogs, social networking and much more to promote products, establish expertise, and most importantly, drive revenues.

Just as importantly, the site shows small business owners how they can use radical creative approaches to be concise, funny, and grab attention.

“In a world of ever-accelerating globalization, local community is more important than ever,” says Melberg, “and today local small businesses have a wellspring of support from community members that, when leveraged, offers a significant competitive advantage against larger companies.”

Small Business Mavericks is specifically designed to help local small businesses not only understand technology and Internet media, but learn how to apply that knowledge to build sales in their own local markets.

Visitors to the Small Business Mavericks site today not only have access to Caroline’s small business blog and library of marketing articles, but can receive a free copy of Caroline’s new book, Local Small Business Internet Marketing Secrets (a $47 value) when they sign up for her Small Business Mavericks e-Zine, a weekly email tip sheet specializing in local small business marketing. ?

About Small Business Mavericks
Based in Wayzata, Minnesota, Small Business Mavericks is dedicated to helping small businesses use Internet technology and think creatively in order to locally build revenues and brand loyalty. Contact Small Business Mavericks today by calling 952-473-1007, writing caroline@SmallBusinessMavericks.com or visiting the company’s web site.

About Melberg Marketing
Based in Wayzata, Minnesota, Melberg Marketing is a full-service integrated marketing firm founded to bring blue-chip marketing experience to today’s small business owners.

MEDIA CONTACT:
Dave Dix
Melberg Marketing / PR
512.257.1605
dave@melberg.com