Leandro Herrero to speak at the eyeforpharma Sales Force Effectiveness Conference 2007

LONDON, UK - January 31st, 2007 – Dr Leandro Herrero, co-founder and CEO of The Chalfont Project Ltd (www.thechalfontproject.com) – an international firm of organizational consultants - will be a keynote speaker at the upcoming eyeforpharma 5th Annual Pharmaceutical Summit, Sales Force Effectiveness Europe 2007. Dr Herrero will be addressing pharmaceutical industry experts and innovators from all over the world, focussing on how to improve Sales Force Effectiveness through Behavioural Change.

Dr Herrero has personally led multiple organizational and cultural changes by applying the Viral Change-way, which is described in his book Viral Change: the alternative to slow, painful and unsuccessful management of change in organizations (meetingminds, December 2006).

“Viral Change as a form of management of change is completely different from the conventional way,” Dr Herrero says. “It represents a truly new way of producing and sustaining changes. In Viral Change mode, a small set of behaviours, spread by a small number of internal activists, propagated like an internal infection of new ideas or routines creates long-lasting, faster and sustainable real change. Viral Change is closer to the dynamics of fashions, fads and infections than to standard management practices. Through Viral Change, the leader’s goal is to create an internal epidemic of success!”

Dr Herrero will speak to conference attendees on Wednesday 7th March 2007 during his keynote speech, expanding further on changing Sales Force Effectiveness through behavioural change the Viral Change way.

Dr Leandro Herrero practised as a psychiatrist for more than fifteen years before taking up senior management positions in several pharmaceutical companies, both in the UK and the US. He is co-founder and CEO of The Chalfont Project Ltd, an international firm of organizational consultants. Taking advantage of his behavioural sciences background - coupled with his hands-on business experience - he works with organizations of many kinds on structural and behavioural change, leadership and human collaboration. He has published several books, among which The Leader with Seven Faces and Viral Change (www.meetingminds.com)

The eyeforpharma 5th Annual Pharmaceutical Summit - Sales Force Effectiveness Europe 2007 is the biggest conference on this topic in Europe. The event will offer strategies for revolutionizing sales performance among many other things. The event will also provide a perfect opportunity to network with pharmaceutical industry experts and innovators from all over the world. The eyeforpharma Sales Force Effectiveness Europe 2007 event will take place at the Grimaldi Forum in Monaco on Wednesday, 7th March 2007 through to Friday, 9th March 2007. Mention ‘Leandro’ as a discount code and receive 20% discount of the registration price at www.eyeforpharma.com/sales2007/