LIVE MODELS SHOWCASE LINGERIE IN BIRMINGHAM’S CITIES LARGEST PREMIUM DEPARTMENT STORE

House of Fraser and Sapphires Model Management are getting the love bug by offering men advice on buying lingerie for their Valentine. With Valentines Day approaching, thoughts turn to finding that perfect romantic gift for that special someone in your life.

On Saturday February 10th, models from the award winning West Midlands modelling agency Sapphires Model Management, will be at the Birmingham branch of House of Fraser showcasing live the latest Elle Macpherson Intimates designer lingerie.

Sapphires’ models will be on hand to offer men advice on buying lingerie for their Valentine. They will also be handing out “sweet nothings” in the form of complimentary candy to shoppers browsing on the day.

Neely Reyes, co-owner of Sapphires Model Management, is confident it will be a great way for customers to choose their special valentine gift. “Lingerie always looks good on the hanger, however this will be a unique opportunity to see what it looks like on an actual person, and a great way to help men choose their Valentines Day gift.”

James Bentley, Visual Merchandising Manager at House of Fraser Birmingham, is also excited about the upcoming event. “Love is in the air at House of Fraser, there are dedicated Valentine’s gifts throughout the store, from luxury Lindt chocolates, Ralph Lauren ‘Romance’ Fragrance, to ‘Pamper Me’ Virgin Experience Days, and I think using professional models to show off our designer lingerie will be a fantastic opportunity to inspire our male customers.”

The event isn’t just for men of course; male models from the Galaxy Manhunt Calendar will also be on hand to show off the latest in men’s CK underwear.

Any one in need of the perfect gift idea for Valentines Day should make a date in their diary for the 10th February, and join House of Fraser Birmingham and Sapphires Model Management to spread a little love this Valentines Day!

Sapphires Model Management is an award winning model agency based in Wolverhampton. It’s founder and co-owner, Neely Reyes, is the current Black Country Business Link Young Entrepreneur.

House of Fraser is Britain's leading retailer of designer brands, and the Birmingham branch is the city’s largest department store.

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Notes to Journalists:
Models will be available for photo opportunities with press from 10.30AM.

Photographers are requested to arrive in the morning from 10.30AM to sign in and receive a photo pass.

For more information contact Neely Reyes at Sapphires Model Management on 0870 2245484, or James Bentley at House of Fraser on 0870 160 7225 ext 2297