Quixtar announces Beauty Begins With Heart - Artistry’s New Charitable Effort in Support of Easter Seals

ADA, Mich., April 7, 2005 – Quixtar Inc. announced today the ARTISTRY Beauty Begins With Heart charitable program in support of Easter Seals (www. easterseals.org). Through Beauty Begins with Heart, one dollar from the purchase of every ARTISTRY Essential Hand Crème and 100 percent of proceeds from the sale of Beauty Begins with Heart T-shirts and Sterling Silver Cuff Bracelets will be donated to Easter Seals.
As one of the top five best-selling prestige beauty brands in the world, ARTISTRY gives millions of women the opportunity to feel confident and beautiful every day. With the shared belief that true beauty comes from within, Quixtar and ARTISTRY are honored to partner with Easter Seals in providing opportunity, hope and independence to thousands of children with disabilities.
For more than 85 years, Easter Seals has been helping individuals with disabilities and their families live better lives. Through a nationwide network of more than 500 service centers, Easter Seals provides top-quality, innovative services to help people with disabilities address life’s challenges and achieve personal goals.
The ARTISTRY Beauty Begins with Heart program is one more way that Quixtar supports Easter Seals. Quixtar is a national sponsor of Easter Seals and a presenting sponsor of Walk With Me, Easter Seals’ signature event. Quixtar’s support of Easter Seals in the United States and Canada, is part of the One-by-One program initiated by Quixtar’s parent company, Alticor, focusing global philanthropic efforts on the needs of children. Quixtar and Independent Business Owners (IBOs) powered by Quixtar generated more than $830,000 in donations and 27,000 volunteer hours for Easter Seals in fiscal year 2004.
“Easter Seals' mission of helping those with disabilities achieve greater independence mirrors Quixtar’s goal to help people lead better lives with a business of their own,” says Ken McDonald, managing director of Quixtar. “Through our donations, Quixtar and Quixtar IBOs are proud to be making a difference in the lives of children with disabilities across North America. Beauty Begins with Heart is an excellent way for Quixtar powered IBOs to introduce the ARTISTRY brand to their clients, while at the same time, support this very worthy cause.”
"Easter Seals is proud to be associated with Quixtar and the dedicated IBO network throughout North America,” says Jim Williams, President and CEO of Easter Seals. “Quixtar’s generous support has made the dream of independence come true for hundreds of thousands of children with disabilities and the families that love them. The great people associated with Quixtar uphold the belief that anything is possible—-their support is proof of their strong dedication to make a difference in people's lives—one by one.“
To learn more about Beauty Begins with Heart visit www.quixtar.com and search the key word “charity.” Join Quixtar in touching the lives of thousands of kids with disabilities. Support ARTISTRY’s Beauty Begins with Heart.

About ARTISTRY
ARTISTRY is one of the world’s top five largest-selling prestige brands of facial skin care and colour cosmetics, according to a study by Euromonitor Consultancy. ARTISTRY skin care and cosmetics products are available in the United States and Canada exclusively through Independent Business Owners powered by Quixtar. For more information, please visit www.artistry.com.

About Quixtar
Quixtar is a business opportunity company, offering entrepreneurs the ability to have a business of their own through Quixtar's I-commerce business model. I-commerce empowers Individuals to market products and manage their own business via the Internet, while being compensated by the low-cost, low-risk Independent Business Ownership Plan, and supported by the full-service Infrastructure of Quixtar.
Since 1999, Independent Business Owners powered by Quixtar have generated more than $4.2 billion in sales at www.quixtar.com plus nearly $320 million for Partner Stores, earning in excess of $1.37 billion in bonuses and other incentives. Their efforts have propelled Quixtar to be named the number one online retailer in the Drug/Health & Beauty category based on sales, and 12th among all e-commerce sites, according to Internet Retailer's "Top 300 Guide".
Based near Grand Rapids, Mich., Quixtar currently supports independent businesses in the U.S., Canada, Puerto Rico, and various trust territories and independent island nations in the Pacific and Atlantic Oceans and Caribbean Sea. Quixtar Canada Corp. headquarters are located in London, Ont., Canada. For more information, please visit www.quixtar.com.