Hispanic Marketing & Public Relations book first ever Hispanic marketing book selected Choice magazine Outstanding Academic Title

Boca Raton, FL (January 29, 2007) – Choice magazine selected The Hispanic Marketing & Public Relations Understanding and Targeting America’s Largest Minority book (Poyeen Publishing, $49.95) a 2006 Outstanding Academic Title. This makes Hispanic Marketing & Public Relations the first ever Hispanic marketing title selected for the exclusive list. Only 640 outstanding works were selected for their excellence in scholarship and presentation, the significance of their contribution to the field, and their value as important – often, as in this case, the first – treatment of their subject. The Hispanic Marketing & Public Relations book was one of more than 25,000 titles considered for selection by Choice in 2006. Outstanding Academic Titles are the “best of the best.” Information about the book, including a list of authors and table of contents, is available at http://www.hispanicmpr.com/the-book/

Choice reviews about 7,000 titles a year. From those, the editorial staff select the best titles for a once a year list of outstanding works. The 2006 list of Outstanding Academic Titles was announced in January 2007. Choice is a publication of the Association of College and Research Libraries, a division of the American Library Association.

Hispanic Marketing & Public Relations is useful for anyone targeting U.S. Hispanics, including marketing professionals and students. The book, provides 435 pages of information, graphics, (including 93 tables and figures), case studies, market data and opinions based on the experiences of nineteen U.S. Hispanic market experts, and benefits the Hispanic Marketing & Communication Association, HMCA.

“It’s really exciting to see experts from across the country collaborate to provide this information which is invaluable for practitioners and students alike,“ said Elena del Valle, book editor. “The book provides information that would cost readers hundreds if not thousands of dollars in research and consulting fees for a very affordable price while promoting Hispanic marketing excellence.”

Seventeen practitioners and two university academics, contributed fifteen chapters to Hispanic Marketing & Public Relations. Cris Ascunce of CAT Grafix, Inc. designed the cover. Topics include a U.S. Hispanic market outline, acculturation issues, Hispanic online usage, reaching Hispanics in-language, demographic projections, perceptions, qualitative and quantitative research considerations, public relations, special events, Hispanic media, electronic publicity and media training. Authors include a veritable who’s who of U.S. Hispanic marketing. Research guru Carlos Santiago, president of the California based Santiago Solutions Group, wrote the foreword.