Three Squared Integrates Streaming Video And Compelling Visual Effects Into Their New Website
January 27, 2007 (PRLEAP.COM) Technology News
three squared integrates streaming video and compelling visual effects into their new website. “We want to represent exactly what we do through our website, and most importantly, drive you to important information immediately upon landing on the site” said Shane King, President and CEOThe first move in re-branding was initiated a few months ago when the re-designed logo and tagline were created. “The tag line on screen online on target ™ came to me when I needed to boil it down and look at what marketing and advertising strategies businesses need to set in place in order to stay competitive in the marketplace.” “And it ties in nicely with the logo that reflects that fact that we represent creative, technology and strategic offerings” said Shane King
The re-designed site is streamlined in the way it communicates the company’s core competencies. Keeping in mind the strategies a site visitor will use to locate information, content on the site is architected to maximize the approach any site visitor will take to find information. By integrating streaming video and compelling visual effects, you have the feeling of being entertained as you navigate through the site which enables you to absorb and retain information. “It also allows us to more effectively highlight some of our great clients and the work that we have been doing over the past several years” said Shane King. “Video has always been a central part of our company, and now that online bandwidth is no longer a barrier we are at a place where we can begin to develop some incredibly powerful and creative content” adds Eric King, VP and Director of Production.
The company’s focus is on creating powerful integrated media and learning experiences that transform communications and propel their clients’ online efforts. three squared’s professional services are designed to provide clients with a single source for all of their e-Business and related content needs. Core services include online marketing & related business strategy, data analysis, turnkey web & interactive development and video production. Each of their services may be utilized individually or integrated to utilize the Internet as an organizations most powerful Marketing, Sales and Educational tool.
“Another key to the unique aspects of our organization is that we allow Technology, Creative and Education to develop and take-shape in their separate environments.” Said CTO Jeff Gray “And we have created methods that allow us to effectively tie each of these critical components together at the right time and place.” three squared recognizes that the lines between Marketing and Education have all but disappeared. Shane King, “We also recognize that you have an estimated 3 seconds to capture someone’s attention online, and we are a company that has successfully fused the concepts of marketing and eLearning rather than push them against one another.”