Ground Zero Rescue Dogs Create Business Inspiration For One Entrepreneur

New York, NY – Watching the search and rescue dogs at Ground Zero, day after day in Lower Manhattan, after the horrifying events of 9/11, gave Kim Banks, owner of New Jersey operated Pet Set – 2 powerful thoughts:

One – the financial district had changed forever…and was no longer as attractive a professional environment, especially without the physical and symbolic presence of the Twin Towers…and it was a war zone.

Two – It’s possible that creating a business in which dogs would become the focus of a new business. Perhaps corporate life in these times is not the answer to a rich and fulfilling career path.

Thus, an entrepreneur was born. Banks may be among hundreds of stories across the country about whom the events of 9/11 led to dramatic changes in lifestyle, professional aspirations, and spiritual needs.


Dogs Are Trying To Tell Us Something.

The Pet Set an ultra-luxe collection of stationery for haute dogs and their human counterparts—is known among its clients and prospects for its lavish illustrationsof fashion-savvy dogs, posed in chic, urban settings and matched with witty or ironic sentiments. The company tagline hints at the mock-snob tone: Elegant Cards and Stationery For Our Fabulously Socialized Companions.

Card categories include time-honored greetings, such as birthdays, holidays, and remembrance…as well as invitations, announcements, thank-you cards and gift enclosures. Each piece is hand-illustrated on the cover and inside of most cards, with sentiments that are imparted through the voice of the dog.

We Are Who We Feed

The hallmark of The Pet Set product line is its breed-specific correspondence note cards, featuring reflective portrayals of over 30 dog breeds—each capturing the essential notes of the breed’s spirit.

Modeled after such premier stationery lines as Mrs. John L. Strong or Crane’s—The Pet Set merchandises its collection in sets, rather than individual cards. Each themed set is printed on rich, white paper and packaged in a tissue-lined, embossed gift box — which includes 6 cards and accompanying envelopes. (Breed notes come 8 to a box.)

Offering over 80 unique product selections, wholesale prices range from $6.00 for gift enclosure sets to $12.00 for correspondence note sets. Pet Set products are sold at both retail and wholesale price levels on-line at: www.the-petset.com and also be ordered by phone at 201-225-1307.

The Pet Set has recently introduced 11 new breeds, a new Christmas card and a general Thank-you correspondence notes. Plans for writing paper is in the planning stages, and may be available in 2007. As well as a new “Merchandising Support” – giving retailers an opportunity to purchase items such as Pet Set Art, with which they can decorate their store walls.

For more information on specific products, pricing and images, please visit www.the-petset.com, call 201-225-1307 or send an email to: kim.banks@the-petset.com.