Applegate Media Group Taps RSW for Sales and Lead Generation

Cincinnati, OH – More outlets, more options and more messages are competing both over finite advertising dollars, and in capturing the attention of coveted audience segments. New York media firm Applegate Media Group says it has a better way to connect advertisers to their audience, and has embraced a new business development strategy to find clients to take them up on it. Applegate Media Group turned to Reardon Smith Whittaker, a lead generation firm for advertising, public relations and design agencies, to assist AMG in proactively identifying and securing new clients.

By utilizing proven methods of lead generation and armed with actionable industry and competitive intelligence, RSW will help identify key clients and prospects that are a strong, long term fit for Applegate Media Group. Outsourcing the lead generation and new business work to RSW was a big step in the right direction, according to agency CEO Susan Applegate, who happily admits that her agency focuses on clients first.

“Which is not a bad thing – our clients indeed come first,” Applegate says. “We are an extremely client focused, customer centered organization that constantly strives to find better and more cost effective ways for our clients to reach their audience. But, as a result, we often put ourselves last. With RSW, we have a business ally that enables us to keep our focus on our clients, while they focus on helping build our organization through identifying marketing partners that will appreciate our proactivity, honesty and service. RSW has given us a distinct competitive advantage in this incredibly competitive landscape.”

RSW U.S. managing director Mark Sneider says Applegate Media Group has a solid group of core clients and experienced staff, and agreed that the timing was right for the organization to proactively take steps to grow their business. “And we can help them,” Sneider explained. “We have key insights into AMG and into their client profile, and there are organizations needing high level, strategic media management that AMG would be perfect for – we just need to start making some introduction.”

Sneider’s firm represents dozens of advertising, public relations and graphic agencies throughout the United States and Canada in identifying and driving more and better business to RSW clients.

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About Applegate Media Group
Headquartered in New York City, Applegate Media Group buys, manages, and develops strategic media programs for creative agencies and internal corporate marketing teams. No matter the size of the media program, the AMG team prides itself on expertly media buying, planning and negotiations to deliver more strategic placement, better audience reach and frequency, and lower costs – all with an unsurpassed agency/client experience. More information can be accessed at www.applegatemediagroup.com or by calling 877.515.5557.

About RSW
Reardon Smith Whittaker is a lead generation and business development consultancy that operates like a virtual new business development group to help agencies build pipelines of qualified new business opportunities and more effectively position themselves in the marketplace. More information can be accessed at: www.rswus.com or by calling 513.898.0940 x101. Sneider can be contacted at mark@rswus.com

Media Contact >> Rodger Roeser, APR
President, Eisen Management Group
rroeser@eisenmanagementgroup.com
859.586.4302