MarketingExperiments.com Presents Free Web Clinic: Seven Ways to Reduce Customer Anxiety and Increase Conversion Rates

Landing page design influences potential customer anxiety and may be the difference in completing a sale or losing the customer to another vendor, according to MarketingExperiments.com (MEC) analysts. Research results will be presented in MEC’s next free Web clinic, titled “Site Design Tested: Seven Ways to Increase Site Conversion by Reducing Customer Anxiety,” to be held Wednesday January 24, 2007 at 4:00 p.m. EST.

“Nobody wants to make an important purchase from a salesman who forgets to shower and groom himself,” said Nick Usborne, senior editor at MEC. “In that same way, a company’s landing page design should reflect ‘grooming’ and give customers a sense of security about the company and the products or services it is offering. From our research, we have discovered even simple design changes can improve conversion rates by giving customers ‘peace of mind’ about the reliability of the company.”

Those interested in learning about the seven ways to increase conversion rates by using a well designed landing page can attend MEC’s free Web clinic by signing up at https://www.gotomeeting.com/register/779394964.

Additionally, MEC is currently accepting applications for 2007 research partnerships. Research topics include but are not limited to:
§ Video as a Marketing Tool
§ Site Conversion
§ Pay-per-click Search
§ Organic Search
§ Comparison Shopping Search
§ Permission Based E-mail
§ Order Process Optimization
§ Affiliate Programs

About MarketingExperiments.com
MarketingExperiments.com is an online marketing research laboratory dedicated to discovering “what really works” in Internet marketing and tests every conceivable methodology to determine which online strategies and tactics are the most successful to improve site traffic, conversion and product sales. MEC engages in primary and secondary research and publishes results in the Marketing Experiments Journal. To conduct relevant, practical experiments, MEC partners with clients such as the New York Times, Reuters News Service LLC, and USA Health Care. MarketingExperiments.com is a member of the MEC Labs Group and a division of Digital Trust, Inc. For more information, please visit www.MarketingExperiments.com.