Digital Graffiti - Innovative Art for the Workspace

January 25, 2007 - Art for the workspace can be a huge headache for any company designing 'environments'. The time consuming elements of finding the right sized images and piecing together the appropriate thematic continuity usually means sifting through thousands of images found in on-line galleries.

Digital artist George Glasser has evolved a cost-effective approach which entails the artist working with the interior design group from the onset of the project. Glasser feels that upon entering many offices, the art often appears as something to simply fill wall space. "The art," he says, "gives the impression of being an afterthought rather than being integral to the initial spatial design concept. It gives the impression of an unfinished project, especially when the art has the commercial sterility most stock galleries offer."

Coming from a production background in motion picture special effects and animation, Glasser most always worked as a part of a team on any project from conception to completion. This insured that there was visual continuity in the finished product.

A benefit of incorporating an artist/designer such as Glasser as part of the design team is that the overall budget for art can be significantly reduced thus cost effectively maximising the cohesiveness and aesthetic ambiance of finished product."

According to Glasser, abstract digital art offers both flexibility and quality. "Within hours, I can design and readily modify images to conform to colour schemes or specific spatial requirements. Also, with digital printing technology, one can produce the image in a range of sizes offering interior designers greater flexibility in utilising the imagery to conform to specific needs.

While Glasser's work is based in the abstract digital realm, he prefers to ground it with an organic feel. He says, "I am somewhat disturbed by the attempts by many digital artists to achieve clinical perfection. No matter how far-out I get, I like there to be a textural quality to my work that entices people to reach out and touch the image."

To learn more about George Glasser, visit his website. He describes it as, "about the artist and not a sales-pitch. I want potential clients not only to see samples of art work, but to gain an insight into the person behind the art and then decide whether or not they would feel comfortable working with me. For me, it's important to have a good working rapport with the client."