THE WEATHER CHANNEL® MOBILE WEB LAUNCHES TRAFFIC DATA

ATLANTA – The Weather Channel Mobile today announced the launch of traffic data on its mobile Web site, which can be viewed through major wireless provider mobile portals and by entering weather.com into a mobile browser. The service will include traffic data for 24 metros areas and will feature traffic speed overview maps, incident level reports and incident mapping.

This latest upgrade to The Weather Channel Mobile Web site also includes the addition of hourly forecasts which include temperature, short weather statements, weather icons and precipitation chance. Other features of the free, ad-supported service include local and national severe weather alerts, airport delays and weather data in Spanish.

The Weather Channel Mobile continues to deliver the most comprehensive weather data available, including current conditions, detailed hourly and seven day forecasts and severe weather information for over 98,000 locations worldwide. For more information on The Weather Channel mobile visit: www.weather.com/mobile.


# # #


About The Weather Channel Interactive
weather.com, a product of The Weather Channel Interactive and the Web site of The Weather Channel, is the ultimate source of weather on the Web. The site helps users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 locations worldwide. weather.com reaches more than 30 million unique users each month and is the most popular source of online weather, news and information. Its content is currently ranked the 10th most popular according to Nielsen//NetRatings. The Weather Channel Interactive is the leading provider of broadband and wireless weather products and also provides consumers with unique and customizable products such as Desktop Weather by The Weather Channel and Notify! by The Weather Channel, a personalized weather alert service.