Distinctive Impressions Launches Virtual Apparel Boutique.

Pacifica, California - January, 2007 - Distinctive Impressions, a 20-year old Bay Area fashion retail and creative communications business spreads its wings and launches a one-of-a-kind online, virtual apparel boutique. Featuring elegance in evening fashions by Gerri D Smith, for women who love to dress up.

Why "Elegance?" For Gerri, the word connotes a sense of richness. Partly, it's a matter of style—grace, sophistication, a regal, almost queenly bearing—but elegance is also about beauty. You could say that elegance is found where beauty and style intersect with imagination. "Finding a yard of exquisite fabric—even before an idea or design is sketched or even thought about—and creating a garment that is well made, wearable and elegant; mixing and matching fabrics and buttons, and combining colors and trims and linings to create something unique, is my ultimate pleasure," she says.

Not only are Gerri's garments made to last, she makes a point of designing them in a way that transcends this year's fads and trends. She notes that as trends come and go, elegance is timeless. "I like to pair contemporary looks with classic lines so that my styles never become dated," she says.

Gerri's customers include professionals, whom Gerri has dubbed "VIW's" (Very Important Women"), entertainers, celebrities, cruise travelers, and women who simply, like Gerri, love to dress up when they go out. While her lines offer some casual wear, Gerri emphasizes that her styles are not for the blue-jean set. "An elegant lady should dress her best at all times," she quotes, "be it a casual affair or black-tie event, for the best impression, a lady must give unfailing thought to what she wears."

Currently, Gerri is a new member of Fashion Business, Inc. (FBI) and hopes to continue adding to her fashion skills, knowledge and passion for fashion. To complement her elegant apparel styles, Gerri also creates coordinating accessories that are also marketed and sold separately at craft shows in the Bay Area.

For a peek at her collections, visit: http://www.distinctiveimpressions-2.com