LifeOnTop.com, A New Web Site For Affluent Men, Makes Its Mark On The Luxury Landscape

Scottsdale, AZ– Affluent men are celebrating the recent launch of LifeOnTop.com, an exclusive forum profiling the world's finest luxury products and services. Created by Scottsdale entrepreneurs Terry Knealing and David Schoenecker, LifeOnTop.com is a site designed to showcase top flight merchandise in a variety of luxury categories: cigars, classic and luxury automobiles, men's fashions, motorcycles, wine and spirits, travel, and watches and jewelry.

What started as simple social give and take between friends, owners Terry and David realized they shared a mutual affinity for luxe items. During a sushi lunch, the two came up with the idea to share their passion for the posh with the rest of the world: LifeOnTop.com was born.

Whether you fancy a $6,000 limited edition humidor; a $600,000 Beck LM800 sports car; or a $20 million trip into space, complete with a stay aboard the International Space Station, LifeOnTop.com offers visitors in this niche market a unique opportunity to read reviews and recommendations for many of the world's finest luxury products and services.

LifeOnTop.com officially launched on December 26, 2006, and in its first month, LifeOnTop.com generates approximately 5,000 hits per day. Knealing projects that will increase to 25,000 by the end of January, and that it will reach 100,000 hits within three months. Knealing is familiar with Web success; his first online venture, Health-coach.com, which tracked diet and exercise routines under the supervision of certified fitness trainers, sold in just two years.

"Our target audience is sophisticated and discriminating. LifeOnTop.com is tailored specifically to this audience, profiling the best of the best in the luxury marketplace," says Knealing. "This site truly celebrates wealth and the finer things in life, which is appealing to consumers, and even more appealing to advertisers, guaranteeing tremendous growth in the coming months," adds Schoenecker.

What makes the site unlike any other are its Preferred Partner Spotlights where merchants, products and services are critiqued to ensure they comport with the most discriminating taste and only the most distinguished are showcased. In addition to written critiques, the site features video interviews profiling those recognized as LifeOnTop.com Preferred Partners. To learn more, contact Terry Knealing at (602) 989-3531 or info@lifeontop.com