Amplify-Interactive Celebrates a Successful Year of Growth

Portland, OR – Amplify-Interactive http://www.amplify-interactive.com/, a search engine marketing services agency, announced today that 2006 was the most significant year of growth and expansion for the company yet, and resulted in a 50% increase in revenue. Contributing factors include increased demand for current services, new service offerings, additional personnel, and expanded partnerships and marketing initiatives.

Amplify-Interactive announced that it doubled its client roster over 2005, hired two new employees, and forged relationships with and created business referrals from new partners. After starting his search engine marketing career in 1999 and starting Amplify-Interactive in 2003 to work as a freelancer/independent contractor, president Benjamin Lloyd couldn’t be more pleased.

“I really didn’t get the bug to start pushing Amplify-Interactive forward as a business until late 2005. Prior to that, I was content in taking projects via referral, word of mouth and as a sub-contractor for another agency here in town. Adding employees and taking on more responsibility has been stressful, but I’m excited by the results. Now I really want to focus on continuing to build a competitive business through strategic relationships and outreach.” But Lloyd realizes that adding clients is only one aspect of the business. “I also want to build an enjoyable work environment, and focus on employee satisfaction because as with any service business, your people will ultimately determine your success.”

Amplify-Interactive has fueled growth by leveraging the addition of personnel to improve the efficiency of its core search engine optimization & marketing (SEO / SEM / PPC) services (http://www.amplify-interactive.com/services/sem_overview.htm). The firm has also been able to expand service offerings to include online reputation management and competitor monitoring (http://www.amplify-interactive.com/services/seo_services.htm#searchenginereputation) which allow clients to manage their brand presence online. Plans are in the works to rollout even more service offerings in 2007. “We’re really excited about some of the services we plan on offering in 2007” stated Ben Lloyd. “There’s a lot of opportunity to help companies do a better job with their pay per click campaigns, with their blogs, and in leveraging the possibilities of social media and web 2.0.”

Other exciting developments for Amplify-Interactive in 2006 included the launch of a new web site and newsletter, and new offices in downtown Portland. In addition, Amplify-Interactive co-founded SEMpdx (http://www.semportland.com/) in the summer of 2006 and is a current contributing sponsor. SEMpdx is a local search engine marketing association where Ben Lloyd serves on the board of directors.

For additional information on Amplify-Interactive, visit the Web site http://www.amplify-interactive.com/ or contact:
Ben Lloyd
(503) 972-8825
ben@amplify-interactive.com

About Amplify-Interactive: Search Engine Marketing… Amplified
http://www.amplify-interactive.com/
Founded in 2003 and based in Portland, Oregon, Amplify-Interactive provides custom Search Engine Optimization & Marketing (SEO / SEM) services, including Pay-Per-Click (PPC) and Link Development campaigns (http://www.amplify-interactive.com/services/seo_services.htm). All of our services are tied to metrics and analytics that drive ongoing campaign improvements, which allow us to maximize your online visibility and to amplify your online marketing investment. Amplify-Interactive is Google AdWords Qualified (http://www.amplify-interactive.com/services/ppc_services.htm), and have Yahoo Search Marketing Ambassador (http://www.amplify-interactive.com/services/ppc_services.htm) status. Amplify-Interactive is a founding member and sponsor of SEMpdx (http://www.semportland.com/).

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