UK’s leading finance broker Ocean Finance is first to benefit from PositiveAdServer

Ocean Finance, the UK’s leading finance broker for home owner loans, is to roll out a targeted banner ad campaign using a new ad serving solution from PositiveFeedback that responds to browser behaviour. This follows a successful test campaign in December.

Managed by TBG London, the campaign consists of a number of offers and propositions for loans and mortgages. PositiveFeedback will be used to calculate which offer and creative will work best for each viewer, serving them with the most relevant banner in real-time.

PositiveAdserver automatically optimises creative rotation using predictive analytics -technology that is widely used in traditional direct marketing but yet to make much impact online. It takes many factors into account, including click-history, before deciding which banner is best to serve the viewer. This will result in better targeting more click-throughs and increased conversions. TBG will be able to see precisely how many additional clicks and applications are being generated by PositiveFeeback in real-time.

Paul Cook, founder of PositiveFeedback said:

“With PositiveFeedback we have developed an automated optimisation engine that allows advertisers to put their data into action. The solution makes it easy for agencies to improve results for their clients and they only pay more if they get more. Self optimisation is a powerful marketing tool that will be used by many more businesses with an online presence as they realise its potential and ROI. The days of random ad rotation are numbered, I’m sure that intelligent banner targeting will become as common as post-click tracking within the next year or two.”

Simon Mansell, Managing Director of TBG London:

“PositiveFeedback’s system can help us get Ocean more applications for the same budget and add real value for our clients. The solution allows campaigns to be optimised to a level that would not be possible manually. It gives us everything we get form existing solutions plus improved targeting. That’s good for us and good for Ocean Finance.”

About PositiveFeedback

PositiveFeedback is a managed service personalisation solution that allows online retailers and advertisers to deploy self-optimising marketing campaigns. The product suite will include applications for product merchandising, affiliate management and a behavioural ad server that is currently in beta.

PositiveFeedback is being developed by Levexis, the company set up in 2004 by former RedEye founder Paul Cook to explore the next generation of applied analytics. Whilst at RedEye, Cook pioneered online advertising as the first company to offer both post-click and post-impression tracking solutions. PositiveFeedback will launch its full suite of tools of personalisation base marketing tools over the next six months.
www.positive-feedback.co.uk

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