Leading European Network Marketing Company Looks to Far East for Sales Travel Incentive Destination.

Midlands UK – January 2007

2007 started with a bang for Europe’s leading network marketing company: Kleeneze is now part of a FTSE 250 company, and recruitment and sales look set to soar as their biggest ever travel incentive launched to an audience of 5,000 delegates at the New Year conference in Birmingham.

Management from Kleeneze and the Findel Group commissioned video production specialists iceni® to launch the incentive with a spectacular film produced on location in Thailand.

Presented by Kleeneze management and filmed over 6 days during an inspection visit to beautiful Phuket and Bangkok, the BBC Holiday-style programme introduces the amazing activities that qualifiers for this all-expenses-paid trip will experience.

Cathy Bentley, Director of iceni® said, ‘These sales travel incentives are all about motivating people and recognising their achievements; they’re a massive celebration of distributors’ success.’

‘Using a video to launch the event was especially effective; the film was the climax of a highly charged New Year conference, and there was a real air of excitement around the auditorium as the lights dimmed and the programme started. ‘

‘After the event, copies of the programme were presented to delegates to take home and watch with their teams across the UK and Republic of Ireland. The DVD will be watched almost every day throughout the 2007 qualification period for the incentive.’

The stylish film, featuring the company staff that will welcome successful distributors to Thailand in 2008, personally addressing the audience from some fabulous locations, created the sense of a truly amazing, but attainable incentive. It’s going to be a great year for networking!

Read more at iceni-tv.co.uk – UK Corporate Video Production and DVD Design

Prepared by Andi Jepson @ iceni® - for more information call the studio on +44 (0)1283 792 990.


Background

Kleeneze is part of the FTSE 250 listed Findel Group. It is a leading network marketing company, specialising in supplying a wide range of household and health & beauty products to customers through a network of independent Distributors across the UK.

iceni® is an established Midlands visual communications company creating innovative solutions for an impressive list of public and private sector clients including First Group, Welcome Break, Teka, Kleeneze, the Learning and Skills Council, and the Disability Rights Commission.