Weathervane Seafood Restaurants builds on tradition and expands its brand awareness

Weathervane selects Concept Group USA to lead brand expansion and refinement in current and new markets

Kittery, ME–April 6, 2005– Building on a proud, 35-year tradition of serving the highest quality, freshest seafood to its guests throughout the Northeast, 17-unit Weathervane Seafood Restaurants, Inc. has selected Concept Group USA to lead an internal and external brand study aimed at expanding and refining communication of the company's rich history and excellence.

"We realized that as the marketplace evolves we need to continually search for ways to better showcase and communicate what we’ve been doing since 1969—serving the freshest and highest quality seafood,” said Terry Gagner, President and CEO of Weathervane. “Being a family-run business, keeping an ongoing dialogue with our guests is critical. Concept Group USA was the perfect fit given its depth of experience in refining and expanding brand awareness in the hospitality industry.”

From its roots on the Southern Maine coast, Weathervane has grown to 17 locations throughout Maine, New Hampshire, Massachusetts, New York, and Vermont. Known for delighting guests for decades, many current members of the company team have been on board since the first store opening. From the fishing and lobster boats that still dock on the company wharfs in Kittery every day comes the freshest seafood possible—delivered, on-ice, to every Weathervane location, every day.

Over the coming months Concept Group USA will be working alongside company managers and individual unit team members to implement expanded community outreach and brand awareness programs. “We are honored to be working with such a New England institution,” said Tom Kelley, Managing Partner of Concept Group USA. Ever since vacationing in Southern Maine in my childhood, the Weathervane name was and continues to be synonymous with what everyone comes to love about fresh seafood and about eating out. Our team is thrilled to be working with the Gagner family and staff to make sure even more folks in the region enjoy the one-of-a-kind, authentic dining experience that Weathervane executes so well.”

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Weathervane Seafood Restaurants, Inc. has been serving the freshest and finest seafood New England has to offer to loyal guests from all over the world in each of its 17 locations throughout the Northeast. Since 1969, the Gagner family, along with a dedicated staff second to none, has been creating and serving up hearty portions of lobster, clams, scallops, haddock, shrimp and more in a fun and guest-friendly casual atmosphere. www.weathervaneseafoods.com

Concept Group USA is a strategic public and industry outreach consulting firm headquartered in New England. The firm specializes in developing brand, marketing, and operational growth and expansion platforms for companies and organizations regionally and nationally.

Contact: Sue Paquette, Weathervane Seafood Restaurants, Inc.
207-439-0335 ext. 122