RocketBux and ViVOtech Ring Up Enhanced Mobile Marketing Technologies at National Retail Federation Event in New York City

Bend, OR —As interactive media continue to capture consumer interest and attention, Bend, Oregon-based RocketBux, Inc. is now offering its mobile phone-based marketing services through an agreement with leading mobile transaction platform company, ViVOtech.

RocketBux provides targeted retail offers and coupons as well as enhanced loyalty programs from merchants to participating mobile phone users and will use ViVOtech's ViVOplatform as its SMS advertising delivery engine.
"With over 200 million mobile phones in the hands of US consumers it is the natural evolution for marketers to reach out to this audience, and RocketBux SMS products are an easy way for them to quickly deliver valuable and targeted offers to their customers," said Fred Boos, RocketBux CEO and Co-Founder.

Under terms of the agreement, RocketBux will be utilizing ViVOtech's ViVOplatform version 3.1 to deliver mobile advertising services to consumers. RocketBux has three products that deliver value for advertisers including:

• RocketEngine(sm), a service for credit card, gift card or loyalty card issuers to deliver offers to their cardholders' mobile phones immediately upon swiping their cards at the cash register;

• RocketPower(sm), a closed-loop LBS (Location Based Service) product for shopping mall operators or retail associations; and,

• RocketLaunch(sm), perhaps the most exciting product of all. RocketLaunch(sm) leverages existing advertising (television, print, radio, online or outdoor) by integrating a "text to short code" message turning each advertisement into a "direct response medium".

RocketBux also offers a patent pending "RocketPayload(sm)" shared revenue system that links participating merchants to an innovative business service that automates delivery, collection and payment of a financial "bounty" for utilizing the service.

"ViVOtech is excited to work with RocketBux to deliver relevant and targeted coupons and location-based promotions directly to consumers' mobile phones," said Michael Mullagh, ViVOtech CEO. "We have developed ViVOplatform software to enable the next-generation of mobile services that retailers and card issuers are using to better reach their customers."

ViVOplatform is the next-generation transaction processing software platform for mobile consumers and fully supports RocketBux's product offerings. ViVOplatform software is designed to work with the magnetic and contactless payment cards, as well as to integrate with ViVOtech's contactless readers, Near Field Communication (NFC) and Over-the-Air (OTA) payment provisioning technologies.

"The ViVOplatform transaction engine gives us the ultimate flexibility to dynamically generate and change messages according to customer response and location, allowing advertisers to quickly respond to marketing opportunities and the changing retail landscape on demand," added Tony Westerberg, RocketBux Managing Director and Co-Founder.

With unique advantages such as personalization, interactivity and immediacy, the mobile phone has emerged as an attractive advertising tool for advertisers and brands to reach new customers and target audiences according to their activities and connected lifestyle. Mobile advertising is experiencing rapid adoption with Adweek.com recently reporting that the data group eMarketer predicts global spending on mobile advertising at over $900 million in 2007.

A demonstration of the ViVOplatform and other contactless and NFC technologies will be available at the NRF show at the Jacob Javitz Center, New York City, January 15th and 16th. Visit the ViVOtech and RocketBux at booth #2745

About RocketBux
RocketBux, Inc. specializes in mobile phone couponing and location-based text advertising and rewards. The company provides a new way for merchants and customers to interact and benefit from each other. Never before has there been a method for merchants to target their customers via advertising so precisely. Consumers can now benefit immediately from the merchants closest to them, receiving special offers that are geographically and interest-specific. RocketBux has a patent pending for location-based messaging via point-of-sale. The company is based in Bend, Oregon.

For more information, go to www.rocketbux.com.

About ViVOtech
ViVOtech is the market leader in contactless/NFC payment software, transaction processing and over-the-air (OTA) management systems, and readers. These innovative solutions allow consumers to make contactless payments with radio frequency-enabled credit cards, debit cards, key fobs, and NFC-enabled mobile phones. ViVOtech's products are used by some of the most prominent retailers in the United States. Currently, with more than 210,000 units in 20 countries, ViVOtech's products are in use at movie theaters, fast food restaurants (QSR), casual dining establishments, convenience stores, gas stations, drug stores, grocery stores, buses, taxicabs and vending machine locations, enabling a wide variety of businesses to accept contactless/NFC payments. In 2005, ViVOtech received the prestigious Frost & Sullivan technology award for its role in transforming the contactless payment industry, as well as winning the first annual ETA Technology Innovation Award. ViVOtech was recently honored with a MasterCard "Best Vendor Partner Award" as the first vendor to deliver stand-alone contactless readers for MasterCard PayPass customers. For further information, visit www.vivotech.com.

Contact:
Rocketbux
Doug Kilgour
Doug@rocketbux.com
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Source: RocketBux