The Weather Channel® Interactive Debuts Map Powered By Microsoft® Virtual Earth™ On Weather.Com

ATLANTA – The Weather Channel Interactive, Inc. (TWCI), today announced the launch of an interactive weather map utilizing Microsoft Virtual Earth. The new tool, available with one click from all city pages on weather.com, allows the user to easily pan and zoom to get unmatched detail of current radar and satellite imagery and offers the option of viewing road or photographic aerial maps.

The new weather.com interactive map features a new transparent slider bar, which customizes the extent to which the underlying basemap is visible through the weather data. This new feature, coupled with the high-resolution Microsoft Virtual Earth imagery, gives users the ability to see where significant weather is -and isn't- occurring in their immediate area. The new tool is available for virtually any location worldwide.

“Maps are one of the most viewed areas on weather.com so we are constantly looking for ways to enhance them with the latest technology,” said Deslie Quinby, vice president weather.com and marketing, The Weather Channel Interactive. “Microsoft Virtual Earth gives us an ideal platform to build on and will enable us frequently upgrade our maps with added weather data options.”

The new map is available now and can be found via any weather.com city page or by clicking http://www.weather.com/weather/map/interactive In addition, users can also use the navigation bar above standard maps to find the interactive tool.
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About The Weather Channel Interactive
The Weather Channel Interactive is the leading provider of broadband and wireless weather products including weather.com, Desktop Weather by The Weather Channel, and The Weather Channel Mobile. weather.com, the Web site of The Weather Channel, is the ultimate source of weather on the Web helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 locations worldwide. weather.com reaches more than 30 million unique users each month, is the most popular source of online weather, news and information and is the most trusted source of online weather information according to Nielsen//NetRatings. The Weather Channel Interactive also provides consumers with unique and customizable products such as Desktop Weather and a full lineup of mobile services including downloads, messaging, mobile Web, and mobile video.