Phoenix Data Systems Selects Find and Convert to Drive Search Marketing Results

The company will provide PDS with a range of Web marketing services designed to increase the flow of new business opportunities derived from search engine inquiries. The planned search engine optimization will also allow PDS to direct its marketing resources with greater efficiency.

“We have been using search engines to identify sales opportunities for some time now,” said Jim Dorsey, Director of Marketing, at PDS. “We understood the potential to capture even more traffic and decided to bring in outside expertise to help us maximize it. Find and Convert will help Phoenix Data Systems optimize search engine efficiency – a task we just couldn’t do as well in-house.”

PDS is a leading provider of electronic data capture technology and data management services to life-science and pharmaceutical companies that perform clinical trials in preparation for new drug approvals. By contracting with Find and Convert, PDS will expand and improve the capture of new business opportunities through Web-based searches and continue to increase its market share.

“We look forward to helping Phoenix Data Systems, a company that has much to offer its market, by maximizing their capture of new business opportunities through web marketing strategies,” said Bernie Borges, Chief Find Officer at Find and Convert. “Search engine marketing will deliver substantial, measurable results as more prospects who find them using a search engine will be more likely to investigate their offerings for upcoming clinical trials.”