Piccolina Baby Collection Unveils New Website for Baby Clothing and Products

Marietta, GA (Jan 18, 2007) - Piccolina Baby Collection, established retailer of premium baby products has launched its newly renovated website http://www.piccolina.com.

The Piccolina Baby Collection line consists of internationally inspired baby products, including: luxury baby clothing, baby furniture, accessories, gifts and toys. Piccolina is proud to offer a complete selection of the most unique, highest-quality baby goods available, at a wide range of prices, and backs that with a 30-day refund/exchange policy. Piccolina also provides complementary gift-wrapping to make elegant baby gift giving easy.

The new baby products collection site (http://www.piccolina.com) offers a higher level of user experience, including: a clean fresh look, ease of use, multiple search methods, ability to recall user history and preferences, wider range of baby product categorization and convenient Baby Gift Registry. Ordering online is completely secure and shipping is available anywhere in the world.

Speaking on the launch, Laurie Turnbull, President and Founder of Piccolina Baby collection said “We aim to be the number one choice for parents and baby product buyers, by offering any enjoyable shopping experience and convenient Gift Registry. We completely renovated the previous site so that our growing number of visitors can savor the Piccolina experience. We are completing our 8th year in business and the new site was a perfect way to thank our loyal customers and welcome new shoppers.

Regarding the future plans of Piccolina, Laurie says, “2007 will see Piccolina further enhancing the user experience of the site and expanding the international product line. We plan to add more features and capabilities, allowing us to continue to provide an excellent platform for baby related shopping online. We want the Piccolina store user to feel more involved.”

About Piccolina Baby Collection (http://www.piccolina.com):
Piccolina Baby Collection was established in celebration of the birth of a new child to capture the essence of traditions and sentimentality from countries, cultures, and customs around the world. Piccolina, an Italian term of endearment meaning “Little One”, was founded by Laurie Turnbull, an American, who lived in Italy for several years. Frustrated by the limited selection, and often low-quality baby gifts and specialty items offered in the United States, Laurie ventured out to start Piccolina Baby Collection to fill this void.

Contact Information:
Laurie A. Turnbull
President
Piccolina Baby Collection
510 Milledge Gate Drive
Marietta, GA 30067
Phone 770-612-9333
e-mail: laurie@piccolina.com