Impact Unlimited Wins ACE Award for “Moving” Trade Show Attendees with Jacuzzi Exhibit

Dayton, N.J. – Impact Unlimited, a leading provider of brand communications for events, meetings and exhibits worldwide, has earned an ACE Award from the Business Marketing Association of New York City for an innovative Las Vegas-style trade show exhibit created for bath and spa manufacturer Jacuzzi.

Impact Unlimited, which designs, produces and manages integrated events, meetings and exhibits, received the award in the Event Marketing (Show/Event program) category. The ACE Awards, presented by the Business Marketing Association of New York City (BMA NYC), recognize the hottest creative campaigns in business-to-business marketing communications.

For the 2005 trade show season, Jacuzzi, the world’s first, and most innovative manufacturer of whirlpools and spas, called upon Impact Unlimited to create a moving exhibition presence that would bring the company’s new brand message and marketing theme to life. The centerpiece of a global launch for Jacuzzi’s “Water that Moves You” campaign, Impact Unlimited designed and produced a new booth and four custom synchronized and integrated live water presentations that included scripting, music, talent, and lighting.

The booth featured a downstage bank of 60 water nozzles, able to shoot up to 15’ in the air and seven self-contained water fountains capable of shooting over 30’ in the air. All elements of the show, including the presenter’s ear prompter, were synchronized through time code and distributed from one source, so that the timing of music, lights, and water effects were perfectly in harmony with the narration. Three, one minute - water, light and music- “ballets” preceded the narrated water presentations that ran every 15 minutes throughout the day.

The “Water That Moves You” exhibit debuted at the International Builders Show in Orlando and quickly drew comparisons to Las Vegas’ famous Bellagio fountain show among attendees. Jacuzzi’s show presence immediately became a “must see”, generating booth traffic increases of approximately 600% and 900% over previous years at the International Builders Show and Kitchen/Bath Industry Show, respectively. The exhibit also contributed to Jacuzzi’s far exceeding its lead generation goals for both shows, as the company went from 750 leads in 2004 to over 5,000 in 2005 at the International Builders Show, and from 950 leads to over 9,000 at the Kitchen/Bath Show. Impact Unlimited’s booth design also garnered the company coverage on the Home and Garden Television network and “The Tonight Show with Jay Leno.”

“We are very proud that the BMA has again recognized our creativity and design with an ACE Award," said Kenneth Payne, president of Impact Unlimited. “The Jacuzzi campaign was extremely successful for our client and allowed us to showcase our ability to utilize extremely inventive design to not only draw large crowds, but also to generate business leads from a clients’ ideal audience.”

For more information, visit www.impactunlimited.com or contact Jason Ledder at (908) 722-5757 or jledder@randjpr.com.

About Impact Unlimited
Headquartered in Dayton, N.J., with offices in, Zurich, and São Paulo, Impact Unlimited is a creative and strategic company that provides a breadth of products and services that help its clients optimize investments in events, exhibits, and meetings. The company’s award-winning creative services, along with its in-house production capabilities and worldwide logistics network, provide clients with design-driven solutions for building their brands and their businesses at the most critical point in the marketing continuum — face-to-face at events, exhibits and meetings worldwide.
With 30 years of experience and success and over 170 employees worldwide, Impact Unlimited serves a Blue Chip portfolio of clients spanning North and South America, Europe, Asia, Africa and the Middle East.
###