JANUARY 25 WORKSHOP TEACHES SMALL BUSINESSES HOW TO MANAGE MARKETING COSTS WHILE GETTING MORE BUSINESS IN 2007

Seattle, WA – “An ad in the local paper ate up my whole budget and I didn’t get any response.” “I spent a bundle on a mail campaign and only three people called.” According to an article in Entrepreneur magazine, “The Basics of Business Success,” lack of cost control is cited as one of the top reasons for business failure with marketing offering many opportunities for mismanagement. “Many small businesses confuse marketing with advertising, and that’s where they get into trouble,” advises Robbin Block of Blockbeta Marketing who is presenting at the Seattle workshop on January 25th. “Owners are so eager to get more business that they jump at seemingly good opportunities to tell the world about their products and services. Unfortunately, most of those efforts will fall on deaf ears.”

It doesn’t have to be that way. Blockbeta Marketing is offering a hands-on workshop to help these new marketers get a grip, “Get in Gear for the New Year.” The workshop is designed to take owners and marketing personnel beyond the planning phase and into the details of execution, like creating marketing materials and selecting and negotiating media. Effective use of online tools, for project management and promotion, and emerging technologies, such as Podcasts, RSS and blogs, will be emphasized throughout the 3-hour workshop.

According to Robbin, “Small business owners are overwhelmed by all the marketing advice out there. Live workshops offer many advantages, like prioritizing the information into a digestible format designed specifically for small businesses. It’s an easy way to keep up with the latest techniques and provides access to a marketing expert at a lower cost than one-on-one.” Attendees will leave with timesaving and low cost marketing methods they can put into practice immediately.

The workshop will be held on January 25, 2007, from 3pm-6pm at the Good Shepherd Center, Room 221, 4649 Sunnyside Avenue North in the Wallingford neighborhood of Seattle. The cost is $69 per person for advance registration.

For more information or to register, go to http://www.blockbeta.com or call (206) 335-5929.

About Robbin Block:

Robbin Block, lead consultant at Blockbeta Marketing, provides small business advice and instruction all around the Puget Sound. Her insightful and energetic style is contagious. She's taught at universities, consulted and worked for companies of all sizes, and counseled hundreds of small businesses. Her specialty is wireless and Internet startups. She has an MBA from Boston University and a BA in Economics from the State University of New York at Albany.

Contact:

Robbin Block
Blockbeta Marketing
(206) 335-5929
www.blockbeta.com

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