Blackberrys to strengthen its market presence in Southern India A Fashion show in Chennai on 8th January to launch its new autumn winter collection Announces its latest premium B&B collection

Blackberrys, country’s leading premium brand of contemporary clothing for men is working towards strengthening its hold in the Southern India markets. The company has chalked out aggressive expansion and marketing plans to have prominent presence in all the leading markets of Chennai, Bangalore and Hyderabad.

Blackberrys also unveils a new premium collection called B&B. B&B is a line of exclusively designed luxury trousers that reflect class and style and are a true epitome of perfection.

Talking to media persons here today, Mr. Badal Chaudhry, General Manager – Marketing and Sales, Blackberrys said, “We chalked out a major extension plan last year and are moving in each direction across the country for a vertical and horizontal growth. We covered eastern India last year and now we have come to south. To capitalize on the increasing popularity of Blackberrys brand, we are expanding our markets. The expansion here would mean more Brand Stores and also having expanded presence in the multi-branded outlets in key markets of South India.”

Also present, Mr. Aditya Joshi, Brand Manager said, “South is a big market for us and we are obviously looking at expanding our retail presence. The expansion is being supported with aggressive marketing communications activities. We are using outdoor media heavily. Our collaboration with Mani Ratnam’s new film GURU starring Abhishek Bachchan who has been styled by Blackberrys, has been received very well"

“The new B&B Collection have been created like a piece of art be it the quality of blends or the zipper to the buttons and threads. Its impeccable craftsmanship, the smooth finish and the matchless handwork makes it a masterpiece,” Mr. Chaudhry added.

Blackberrys has emerged as one of the leading brands for discerning men who besides desirous of looking stylish & fashionable are also extra cautious of the comfort, fit & fall of their clothes. Blackberrys understands this well and work towards creating garments that are par excellence in fashion with great detailing on the comfort. Blackberrys design team works continuously towards sourcing fabrics from world over for that perfect fit & fall and their supremacy in engineering design is beyond doubt to create a garment that the Blackberrys man falls in love with.

Having won loyalty and patronage of thousands of men across the country, the brand recently added women clothing line which is already out in selected markets and the number of exclusive Blackberrys brand stores increasing to cater to more markets. With this nationwide campaign of road shows and aggressive marketing and advertising, Blackberrys hopes to bring in more people to its network of customers for the ultimate satisfaction in fashion.

Blackberrys net brand turnover is poised to close around Rs 120 crore for the year 2006-07.