mUrgent Releases Upgrades for Self-Service Email Marketing Service, EMPACT

Santa Ana, CA – March 29, 2005 – mUrgent Corporation, an email marketing solutions provider, has upgraded their self-service email marketing software, EMPACT, with several features that improve usability and functionality of the program for users.

Additional information fields. Business owners using EMPACT may create customized information fields to collect data from customers. Using specific commands, users can automatically personalize any email with this information.

Automated birthday campaigns. EMPACT’s already comprehensive scheduling features now make it possible for businesses to enter customers’ birthdays and schedule a single birthday email campaign that is automatically sent to every customer on their special day.

Automatic bounce handling. mUrgent educates clients on optimizing email deliverability, but for circumstances beyond anyone’s control (such as a full inbox or away message), EMPACT implements filtering options for email bounce handling. Businesses can set the filter to sort soft and hard bounces, delete hard bounces or automatically delete all bounces.

Easy unsubscribe. Businesses have enjoyed EMPACT’s online customer profiles, which provide quick access to important information about their customers. Each customer is able to log in to their personal profile online to make changes or unsubscribe. mUrgent has also added an unsubscribe option to the bottom of every email sent using EMPACT so that a business’ customers have the option to opt out of the database in two clicks if they choose.

About mUrgent

mUrgent Corporation is an e-marketing authority and provider of both self- and full-service email and wireless marketing solutions businesses can rely on to automate more frequent, personalized communication to customers, bringing a higher return on investment. For more information about mUrgent, visit http://www.murgent.com.