CADinteractive appointed to deliver phase 2 of BT Vision’s interface development

CADinteractive lead phase 1 of BT Vision’s functional design development through to its successful delivery last year. Phase 1 included the system’s navigation design; enabling users to access the many services offered by BT Vision, including EPG (electronic programme guide), film and PVR (personal video recorder). CAD also ran competitor analysis workshops for user interface team;

Chris Averill, MD of CADinteractive said:

“We have been developing the Information Architecture for BT Vision since the initial stage of the service. For over a year we have been working closely with the BT Vision design team through workshops, brainstorms and strategy sessions, creating prototypes which we tested in our usability review labs. Our biggest challenge was to develop a series of complex interactions into a fast, simple user experience whilst dealing with very detailed business requirements on a platform that was still underdevelopment.”

CAD is now undertaking Phase 2 of the interface development; adding new services and reworking the core navigation and Video on Demand store structure. New promotional tools and increased functionality will also be implemented over the coming months.

Chris Averill added:

“Having been at the heart of the system’s development for the last three years it is very exciting to see the service launched in the UK. It has been an extremely complex project, not only meeting both BT & end user needs, but also ensuring that the core platform from Microsoft and interaction principles were acceptable to a broader European market - in alliance with Microsoft. We recently developed accessibility standards with BT Vision and completed its accessibility audit in time for the launch. I am looking forward to Phase 2 of the project as we add new services and develop BT Vision’s functionality.”

ABOUT CADinteractive

CADinteractive is a User-Centered Design Consultancy with Usability and Information Architecture expertise. The company ensures that the needs of the end user are identified, understood and amalgamated with business, design and technological objectives to create the optimal online experience.

CADinteractive offers a strong portfolio of User-Centered Design services including Strategic Consultancy, Usability Testing (including Lab and Remote Online), Expert Analysis, Information Architecture, Functional Design and Accessibility compliance.

Formed in 2003, its clients include BT, Vodafone, Betfair, Coca Cola, COI, Deloitte, PanMacmillan, NSPCC, Metropolitan Police, JWT and TMW.

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