Emetrics Summit 2007 London Dates Announced

Emetrics Summit 2007 will be held at the Hotel Russell, Russell Square, London, on 29-30 March.

Jim Sterne, Chair of Emetrics Summit, said:

“2007 marks the 5th anniversary of the Emetrics Summit. It continues to be one of the most exciting areas of online marketing, which has developed into a major industry. At Emetrics Summit 2007 we’ll be looking at what it means to measure the overall success of your website, the different ways to evaluate your evolution, gauge your growth and appraise accomplishments. Keynote speakers – acknowledged experts in the field of marketing optimisation and web analytics – will tell you what you could and should be measuring, how you do it and calculating the value that the web delivers to the entire business. We then go deeper — looking at why people come to your site, how to get them to come back and getting the balance right between an information rich site and one that sells products.”

Sterne added:

“The Emetrics Summit is the only event that brings the industry’s leading web optimisation experts from around the world together in one room. The focus of next year’s London event is The Big Picture. Delegates will learn how to get practical value from web analytics, customer surveys, usability studies and more. Understanding what is happening on the Internet is of critical importance to online and offline marketing and sales.”

The format of the two-day Emetrics Summit includes focused presentations and audience initiated discussion groups. Analytics and optimization vendors will be on hand to explain their approaches, demonstrate their products, and join in the conversation shaping this industry. Attendees will have the opportunity to ask vendors burning questions in a 60 minute Q&A session titled, “The Vendor Variety Hour.” Vendors will offer their own views on best practices, key areas of differentiation, and their perspectives on industry directions. An additional session looks at Key Performance Indicators (KPIs). Delegates will be able to help each other and find out what the best KPIs might be for them.

In addition to London, Emetrics Summit is running in San Francisco, Washington DC and Düsseldorf in 2007. Platinum Sponsor for Emetrics Summit London is WebTrends, and other sponsors include Google Analytics, ClickTracks, WebSideStory, IndexTools, Unica and other leading vendors.

About Jim Sterne, President of Target Marketing

Jim Sterne, producer of the annual Emetrics Summit, presented the world's first "Marketing on the Internet" seminar series in 1994. Today, Sterne is an internationally known speaker on electronic marketing and customer interaction. A strategy consultant to Fortune 500 companies and Internet entrepreneurs, Sterne focuses his twenty years in sales and marketing on measuring the value of a web site as a medium for creating and strengthening customer relationships. Sterne has written five books on Internet advertising, marketing and customer service including his most recent, "Web Metrics; Proven Methods for Measuring Web Site Success” (2002, John Wiley & Sons).

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Contacts:

To register as an attendee or learn more about becoming a sponsor, visit www.emetrics.org or contact: Matt Finlay, Rising Media on +49 8153 908 9955

Media Contact:

Andy Brown
Reality PR
phone +44 (0) 208 663 6111
andy@realitypr.co.uk