Chooseco Welcomes Jason Geller as National Sales Director

Waitsfield, VT - January 8, 2007 – http://www.chooseco.com - Chooseco, publishers of Choose Your Own Adventure (CYOA), are delighted to announce the appointment of Jason Geller to the position of National Sales Director.

Geller, a childhood fan of Choose Your Own Adventure books, joins Chooseco from America’s Test Kitchen where he led the book division for the past five years.

“I’m excited beyond words about being part of the re-birth of Choose Your Own Adventure. These books made me think as a kid, pick the ‘right’ paths and, when I didn't like the outcome, try again,” says Geller. “After meeting everyone at Chooseco, I knew this influential children’s series was in the hands of creative, smart and seasoned business people who will successfully guide the re-birth of the CYOA brand.”

Chooseco’s market strategy is to re-establish the Choose Your Own Adventure books by reaching out to original fans while pushing the books into channels that will attract brand new readers.

“Our focus is two-fold. We aim to be in every independent bookstore in the country and move into special markets like museum stores and gift shops, while servicing the larger box stores and chains,” Geller states. “And we haven’t even reached out to libraries yet. Librarians are some of the biggest fans of the series for the books’ exceptional ability to lure boys into reading, while still being popular with girls.”

“We conducted an exacting search,” Shannon Gilligan, Chooseco’s Publisher says, “and met a number of exceptional candidates who were very talented. But Jason’s passion for the series and his breadth of book sales experience really stood out.”

In December 2006 Chooseco announced its Spring/Summer 2007 publication schedule. Their new list includes Choose Your Own Adventure® Dragonlarks™, a series for younger readers in four-color.

In October they plan to release an all-new CYOA series featuring continuing characters and a collectable card game.

About Choose Your Own Adventure
Choose Your Own Adventure® is the most successful interactive series ever published. The series has sold over 250 million copies worldwide since its inception. Each book contains a compelling scenario starring “you” the reader. Choose Your Own Adventure books help kids develop a lifelong love of reading. The books are fun and exciting while introducing subjects like history, science, politics, and culture. CYOA books are also great for reluctant readers.
http://www.cyoa.com

About Chooseco
Founded by Choose Your Own Adventure authors R.A. Montgomery and Shannon Gilligan, Chooseco LLC is a publishing company dedicated to re-launching the CYOA series and brand. Chooseco is based in Waitsfield, Vermont.
http://www.chooseco.com

CHOOSE YOUR OWN ADVENTURE and the CHOOSE YOUR OWN ADVENTURE IN OVAL are registered trademarks and CHOOSECO and the CHOOSECO DRAGON are trademarks of Chooseco LLC, Waitsfield, VT USA.


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Media contact:
Amy L Jurisich
Director of Marketing
Chooseco
ajurisich@chooseco.com
(802) 496-2595 x 28
http://www.chooseco.com

Jason Geller
National Sales Director
Chooseco
jgeller@chooseco.com