Toot! Toot!* VanderVeer Center designs by Jeff Fisher LogoMotives recognized

Portland, OR - Several print design projects for the VanderVeer Center, a Portland-area provider of anti-aging medicine and cosmetic procedures, have been selected to appear in the upcoming books "The Big Book of Layouts" and "The Big Book of Letterheads." The designs by Jeff Fisher, the Engineer of Creative Identity for the firm Jeff Fisher LogoMotives, include a full-page magazine ad and the company's stationery package. The books, from prolific graphic design author David E. Carter, highlight the design efforts from professionals around the globe and will be released for sale in the near future.

The designs recognized are elements of the total rebranding of Dr. Elizabeth VanderVeer's medical facility. Following Fisher's design of the VanderVeer Center identity, the immediate need in the branding of company was the creation of four-color print ads. The ad, featuring one of Dr. VanderVeer's own paintings, introduced the new logo, the tagline "The Art & Science of Image Enhancement," a new color palette and the photos of Loma Smith. The advertisement initially appeared in "Affluent Living," "Portland Monthly" and regional editions of Better Homes & Gardens. Versions of the ad, including black and white adaptations, also appeared in area newspapers. The design concept was then used in the creation of the stationery package, all collateral for the VanderVeer Center and on the firm's website. The rebranding effort will also be featured in Fisher's book, "Identity Crisis!," when it is released by HOW Design Books in 2007.

Since 1998, hundreds of examples of the design work of Jeff Fisher LogoMotives have appeared in over 20 books from David E. Carter, including the "American Corporate Identity" series, the "Big Book of Logos" collection and "Global Corporate Identity." Fisher design efforts are also featured in the volumes "Bullet-Proof Logos, "Blue is Hot, Red is Cool," "The Big Book of Designs for Letterheads and Websites," "The Big Book of New Design Ideas," "Logos Redesigned," and "The Big Book of Business Cards."

Jeff Fisher has received nearly 500 regional, national and international graphic design awards for his logo and corporate identity efforts. His work is featured in more than 80 books on the design of logos, the business of graphic design, and small business marketing.

Fisher is a member of the HOW Magazine Editorial Advisory Board, the HOW Design Conference Advisory Council, the UCDA Designer Magazine Editorial Advisory Board and the Board of Directors of Proscodi: Professional Society of Communication Design. His first book, "The Savvy Designer's Guide to Success," was released by HOW Design Books in late 2004. His new volume, "Identity Crisis!," will be on bookshelves in mid-2007.

(* If I don't "toot!" my own horn, no one else will.)