Luxury Jeweler Implements Watch Finder, Powered By Advizia®

Luxury Jeweler Implements Watch Finder, Powered By Advizia®

Englewood Cliffs, New Jersey - January 8, 2007 - MCS, a leading provider of systems and services for managing and delivering product information, announced today that Govberg Jewelers has implemented Watch Advisor, powered by Advizia, to enhance Govbergs' online product research capabilities. Advizia is a web-based application, that provides guided selling assistance to end-customers, salespeople and dealers who need to choose between a large selection of products or services.

Since implementing the Watch Finder in 2006, nearly half a million customers have searched through Govbergs' extensive luxury watch collection by choosing features and functionality that are most important to them, such as brand, material and dimensions. “With over 1,800 watches and 23 brands to choose from, we required a solution that would allow our customers to find what they were looking for in just a few mouse clicks. In addition, we needed a solution that was scalable with the added convenience of an easy to use administration tool. Since implementing Advizia we have seen a dramatic increase in the number of customers using our website to research watches.” said Larry Birnbaum of Govberg Jewelers. In addition to the product advisor and product catalog modules, Govberg implemented the Advizia comparison charting module, which allows customers to create customized comparison charts in order to compare multiple watches at the same time.

“Advizia provides Govberg customers with an exceptionally fast user experience as they search for watches that meet their specific requirements,” noted Dan Haskel, Director of Technology at MCS. “With the comparison charting module, customers have complete control of the comparison chart and can delete products or attributes on the fly. The interactive nature of the comparison chart greatly enhances the Govberg online customer experience. Another significant feature of Advizia is that it provides Govberg with valuable reporting tools to help analyze which specific product attributes are most important to their customers.”

About Govberg Jewelers
Based in Philadelphia, Pennsylvania for over three generations, Govberg Jewelers has been the premier destination for customers seeking a world-class selection of name-brand watches, fine jewelry, prestige writing instruments, and upscale gifts. Please visit www.govbergwatches.com for more information.


About MCS (Modern Creative Services, Inc.)
Modern Creative Services, Inc. (MCS) is a leading provider of software and services that help companies with extensive product lines create, manage and deliver their product information. MCS provides the systems, processes and staffing to make even complex product information easily accessible by customers, dealers, distributors and employees. MCS is the creator of Advizia®, an industry-leading web-based guided selling software application that provides Product Advisor, Comparison Chart, Product Catalog, PDF Builder, Foreign Language and Syndication functionality. MCS is a privately held corporation founded in 1989 and is headquartered in Englewood Cliffs, New Jersey. For more information on MCS, please go to www.mcs-corp.com