McKerns Development & Mainstreet Marketing Nominated for Prestigious Bernays Excellence in PR Award

ROYAL PALM BEACH, FL – Leslie McKerns, owner of Florida based McKerns Development, a strategic marketing communications, business development, press and public relations company, and teaming partner, Chris Cantwell of Mainstreet Marketing, a Jupiter and Orlando, FL based full service branding and marketing agency announced this week their nomination for the Bernays Award for excellence in Public Relations. The McKerns Development/Mainstreet Marketing Bernays Award nomination is for the Branding and Image Campaign for Loggerhead Club and Marina. The team was nominated by the Gold Coast PR Council (GCPRC) an independent organization of public relations and marketing in Florida’s Palm Beach and Broward Counties. A special panel of media professionals and PR educators selected the nominees for the Gold Coast PR Council’s Bernays Awards. The awards will be presented January 23rd in Highland Beach, FL.

The annual Edward L. Bernays Awards honoring excellence in PR is named for the man considered to be the founder of modern public relations, and is the most prestigious event in the public relations/marketing community, taking place in major cities across the USA. The competition showcases examples of the highest standards in the field of public relations.

The Bernays Awards are open to all agencies and organizations and recognize the industry's finest public relations campaigns, professionals and elements in a range of categories including, media relations, community relations and public affairs, in the specific categories of Project by or on Behalf of a Non-Profit Organization; PR Campaign by a Large Company of Firm; PR Campaign by a Small Company or Firm; and Branding or Image Campaign.

McKerns Development works with a variety of companies to increase their visibility, reach the right customers and build their businesses. Clients include developers of high rise, resort, marina, urban, luxury and mixed use projects, interior design companies designing commercial, medical and custom homes, architectural firms in high rise, condo/hotel mixed use and urban and luxury markets, the technical services of engineering and land planning, and public companies, organizations and non-profits.

The firm’s services include business development, branding and media campaigns, promotional events; handling vital company image details such as press releases, feature stories, media kits, invitations and guest lists of dignitaries, speeches, and media and internet relations.

“We have a large network of major publications that have come to rely on us for quality stories and content. These magazines and papers often directly approach us to handle a story because our clients are often perfect as source material.

We also develop a story and query the appropriate publication, and have a great success rate in doing that. I can tell you a secret - what makes a good story is that it is not only in the company’s interest, but right for the publication and their readers - we find and develop those stories.”

McKerns Development has successfully collaborated with the full service Mainstreet Marketing for many years, notably opening nine marinas under the Loggerhead Club and Marina brand and working closely with Mainstreet Marketing in handling brand and image development, events, public and media relations.