Affinity Cards, the UKs largest prepaid cards issuer launches travel card with lastminute.com

Affinity Cards has today launched a new Prepaid travel card with lastminute.com, making it the most prolific issuer of branded travel cards in the UK with five leading travel brands now signed up to issuing branded travel cards.

As the popularity of prepaid cards continues to grow as predicted in the UK, Affinity Cards Ltd continues to lead the field since launching the UK's first prepaid card in 2005.

Already the provider of branded cards across multiple sectors, it had stengthened its position in travel by its recent launch of the Club 18-30 prepaid card for the well know Thomas Cook youth brand, and now launches a travel card for the UKs largest lifestyle and travel brand lastminute.com

Mark Kennedy, CEO of Affinity Cards, said today, "Our new travel programmes enhance the offering of opur partners to their traveling customers, extend the relationship travelers have with travel companies and increase customer stickiness. We have particularly worked to this end by the leading edge functionality which has been developed into the programmes"

2006 was a bright start for the UK prepaid cards sector following the enormous success of these products in the USA, and 2007 is set to see these payment vehichles grow as a preferred tool for safe online and overseas spending.