Middle East Electricity, the region’s premier lighting event, is set for massive growth in 2007

“With an unequalled and established track record of delivering real business, Lighting at Middle East Electricity attracts the highest number of exhibitors in its industry sector due to its proven effectiveness.” said Sarah Woodbridge, Group Director Exhibitions, IIR Middle East - organisers of the event that takes place at Dubai International Exhibition Centre from 11-14 February 2007. “The real difference is the unique focus that the show offers including a wide range of industrial lighting products and applications, all of which are in great demand throughout the Middle East, North Africa and beyond.”

The show comprehensively covers the entire spectrum of the energy industry, which in turn attracts an ever-growing number of trade visitors who have cross-sector interests. "Due to increased demands on their time, it's essential for decision makers to be able to assess a diverse range of relevant products and innovations under one roof,” added Woodbridge “Middle East Electricity provides specifiers and purchasing professionals with the whole range of options without having to waste valuable time visiting four or five events.”

Among the many high profile lighting companies already confirmed for the 2007 event are industrial lighting experts Galva Coat, whose specialist area is the production and galvanisation of lighting poles to ensure high resistance to corrosion and the harsh environments that are typical of the region and Saudi Arabia-based Al-Babtain Power & Telecommunication Co., which has more than 50 years experience in the field of outdoor lighting.

Exhibitor feedback is crucial to building an event as successful as Lighting at Middle East Electricity. Typical of the comments received from exhibitors at the 2006 show, Eng. Nestor Turro, Export Manager of Efapel, Portugal said “We returned to Portugal highly satisfied and with a lot of contacts and immediate business with companies from the Middle East region, and we really expect to increase our volume of business and participation in these countries.”

Ibrahim Hafiz, General Manager of Saudi based Al Raed Al Arabi Factory which specialises in the manufacture of various types of fluorescent lighting units, said “This is our first time at Middle East Electricity. We had visitors from 32 countries in one day and over 400 visitors to our stand. We are very happy with the show and definitely coming back again in 2007.”

Abdul Aziz H. Al Alaiwi, Deputy General Manager of Saudi-Arabia-based Nardeen Lighting Co., which supplies major international brands of light fittings, was also highly positive about the event. “The show was very encouraging with lots of potential for us - there were many quality visitors including engineers, consultants and designers, plus many distributors wanting to work with us. We have already booked again for 2007.”

“This is an excellent show with terrific feedback from visitors,” said Arun Kumar, Operations Manager of Domino Lighting, whose comments were echoed by Nagib Debs of Gedac, “Middle East Electricity is a truly commercial show, giving us the opportunity to reach the correct niche of visitors from the region.”

Rated by exhibitors and visitors as one of the world’s most important events for the global energy industry, Middle East Electricity comprehensively covers the entire spectrum of the energy sector, with specific focus on the Lighting, Gas, Power Generation, New & Renewable Energy and Water sectors.

Inline with the tremendous growth and infrastructure projects currently in development around the Gulf region, Middle East Electricity has already increased the amount of floor space it occupied in 2006 by 15%. Exhibition space will be completely sold out well in advance of the show opening on 11th February 2007.