SEARCHFEED.COM PROVIDING SPONSORED CONTENT ON GAME PORTAL
April 04, 2005 (PRLEAP.COM) Business News
BRIDGEWATER, N.J. —Searchfeed.com, a leader in pay-per-click (PPC) search advertising, today announced that its sponsored ad content would be displayed through www.KERclink.com, a gaming portal that provides puzzles and similar leisure activities to Internet users.“By aggregating sponsored search technology through a gaming portal, we are once again expanding the range of our content integration methods,” says Christopher Cyriax, Searchfeed.com Content Distribution Specialist. “This latest agreement is in keeping with our continued goal of providing web publishers with relevant content in a variety of ways, each designed to best compliment our partners’ business models.”
Sponsored ads will be displayed on the portal through a “shuffling system” in which relevant content is shuffled in once every 3 hours for each active Internet user. This approach differs from the usual content integration techniques, such as search boxes and category links used to distribute ads on small to mid-sized information-based websites.
“KERclink leveraged off our enhanced exact keyword matching technology to rotate in terms applicable to the games being played by the user,” explains Cyriax, “This creates more relevant content for the affiliate portal and produces more targeted sales leads for advertisers, as potential customers can now be reached while they are actively engaged in a similar product.”
The KERclink network currently encompasses over 5 million active users and continues to grow commensurate with the popularity of online gaming. As reported in a recent ClickZ article, In-Stat/MDR predicts that the total online gaming market will grow to nearly $4 billion by the end of 2008. (http://www.clickz.com/stats/sectors/entertainment/article.php/3403931)
“We are very thankful to include Searchfeed.com as one of our advertising partners in KERclink’s free games program,” said David Saueressig, VP of Media Marketing for KERclink. “We are receiving an above average click through rates on Searchfeed.com queries, and we are confident that our free, family-friendly games portal will have significant market presence as word continues to spread about this type of free game console.”
About Searchfeed.com
Searchfeed.com, a leader in pay-per-click search engine advertising, provides online advertisers with a cost-effective, easily tracked method of generating sales leads while offering Web publishers a better way to monetize Internet traffic. By establishing relationships with thousands of leading websites and portals, the Searchfeed.com advertising network facilitates hundreds of millions of queries each month. For more information about Searchfeed.com, visit www.Searchfeed.com or call (866) 722-9951.
About KERclink.com
KERclink.com is a gaming portal that a currently encompasses over 5 million active users. Once it is downloaded, a small system tray program alerts users to new games and offers that Internet users can click on and play. KERclink is a safe Download. KERclink does not use adware, spyware and it can easily be uninstalled.
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