Take the Guesswork Out of Healthy Living with the New CalorieKing.com Club and CK University

COSTA MESA, CA – CalorieKing, the leading provider of online weight management tools, today announces the new CalorieKing Club. The club is an online destination for both social networking and eLearning – giving members greater control over daily caloric intake by providing information, education and the tools necessary to achieve lifelong weight control.

“The CalorieKing Club is built around the experience of our global best-selling book, The CalorieKing Calorie, Fat & Carbohydrate Counter, which is all about education,” said Allan Borushek, a health educator, clinical dietitian and founder of CalorieKing.com. “By joining our new Club and taking advantage of our 12-week CK University eLearning course, we hope to help reverse the American trend toward obesity, diabetes and other undesirable health conditions.”

Building on this philosophy, the new CalorieKing Club uses a simple and straightforward approach to private, online weight management, focusing on long-term weight management through calorie control – not fad diets. The CalorieKing Club is all inclusive and fully interactive, allowing users to insert nutritional database information directly into their online food diary. Keeping a food diary is the most successful, proven tool in weight control, and offering interactivity ensures a detailed and accurate report of daily food consumption.

Already 20,000 members strong, the Club is ideal for people who like convenience and privacy, and offers each member:

• Tools – The CalorieKing Club’s new, simple-to-use, interactive dietary tools take the guesswork out of weight management. Losing weight is easy with the huge food database, online diary, calculators and more.
• A Diet Plan - Based on the member’s personal profile, CalorieKing provides nutritionally-balanced meal plans to help achieve and maintain targeted weight and health goals.
• Membership in Online Community – The social networking community is an active and friendly community of people with similar a goal of lifelong health. It’s a place where members can share stories and tips, or get 24/7 advice and support.
• CalorieKing University - An exciting and interactive 12-week eLearning course designed to educate, motivate and provide members with the skills and techniques necessary to permanently take control of their weight and health.

The CalorieKing University is an industry leading eLearning platform built around the fundamental belief that successful, permanent weight management requires changed thinking and changed behavior. However, many people who want to make the needed changes lack the knowledge to succeed. CK University bridges this knowledge gap by offering a 12-week course that includes interactive games, instruction, and assessment – teaching consumers the skills necessary for lifelong weight control while using CalorieKing tools and CalorieKing’s popular food database. As with classroom instruction, “members” take regular quizzes and tests to ensure they are equipped for their journey to lifelong health.

The recently updated 2007 CalorieKing food database is the most comprehensive database available, with nutritional information for more than 50,000 foods.

Joining the CalorieKing club is easy - you can join individually, with a group of friends, or with an organization offering an employee wellness program. A yearly membership is $45. Members can join the CalorieKing Club at www.calorieking.com.

About CalorieKing
CalorieKing is a weight management company founded by Allan Borushek, a dietitian and health educator with over 30 years experience in clinical dietetics, community health education, and public speaking. Allan is best known for his national best-seller, The Calorie King Calorie, Fat & Carbohydrate Counter which is used by both the public and health professionals. The book is regularly in the top 150 best-sellers (USA Today) and the top health book sellers on Amazon.com. With over ten million books sold over the years, he is acknowledged as the "Calorie King." For more information, please visit www.calorieking.com.

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