Gifts Exchange Allowed, But Only After Christmas

TheFrugal.com has launched an After Christmas Exchange (ACE) campaign for those who didn’t receive their dream gifts on Christmas. The innovative ACE model has created a buzz by building a free online gift exchange marketplace for consumers unable to return unwanted gifts due to complicated return policies.

ConsumerWorld.org’s annual return policy survey says that the shoppers may be in for some nasty surprises after Christmas. Retailers continue to enforce complicated and restrictive return policies by imposing shorter return periods, 20-30% deduction on return, and restocking fees. According to the website, consumer rights vary from state to state and retailers have rights to set any return policy they want. Retailers are taking these steps to protect their profitability which gets severely impacted by returns. TheFrugal.com’s ACE campaign is answer to all those, who are asking “Am I entitled to get a full refund from the store?”

“It takes time for consumers to change and adapt to new retail policies and practices”, said Akshat Jain, co-founder of TheFrugal.com. “During this transition phase, consumers still need to trade the unwanted gifts they are stuck with and don’t want to return at 20-30% less than the value of the gifts.” To address this issue, TheFrugal.com has launched the campaign for such consumers to come and swap their gifts online for free with folks who have similar unwanted Christmas gifts and want to avoid big customer service lines.

ACE allows anyone to join the game of bartering, exchanging, or giving away without any money transaction. The site has made gift returns hassle-free and as easy as swapping a window or aisle seat on an airplane. TheFrugal.com’s new campaign is getting a lot of media attention because of its unique free online gift exchange model and unusual word of mouth marketing strategy.

About the Company:

TheFrugal.com is a free online marketplace that offers a trading platform for sellers and buyers to interact and trade goods and services locally. The site encourages its visitors to trade locally to keep the transactions simple and build strong local marketplace through its “search in community domain” feature. Its goal is to boost community relations and eliminate any transaction cost such as membership fees and shipping costs. The website is supported and run by Frugalites, a group of young, dynamic, and passionate college students. The company is looking to engage more Frugalites to contribute towards localized content as well as promote the growing Web 2.0 oriented site around the country. To learn more about TheFrugal.com visit www.thefrugal.com.